Connecting to Marketo

Marketo is a cloud lead management and marketing solution.

Data integration: Skyvia supports importing data to and from Marketo, exporting Marketo data to CSV files, replicating Marketo data to relational databases, and synchronizing Marketo data with other cloud apps and relational databases.

Backup: Skyvia Backup supports Marketo backup.

Query: Skyvia Query supports Marketo.

Marketo-Specific Features and Limitations

Skyvia has the following limitations for Marketo:

Marketo API support selecting data from certain objects only by their identifying fields. These are the following objects: Companies, Opportunities, OpportunityRoles, SalesPersons, and all the custom objects. Thus, you cannot get data from these tables unless values of some of their identifying fields of the records you want to get are explicitly specified. You can specify these IDs, for example, by filtering data from these tables by IDs.
Synchronization and replication with Incremental Updates enabled are not supported for objects without Created At or Updated At fields. Both fields must be present for this functionality.
There are certain limitations in Marketo API on querying the Leads table. Marketo API don't allow filtering queried leads based on the Updated At fields. Thus, whenever a synchronization or replication with incremental updates is run, all the records are actually queried from the Leads table, and then filtering is performed locally. While only changed records are counted to your Skyvia subscription, internally all of them are queried, and it may use a lot of Marketo API calls and take much time in case if you have a lot of leads. To use less API calls for querying leads, you may select the Use Bulk Extract check box in the Marketo connection editor. See its description below.

Marketo Connections

To connect to Marketo, you need to specify the domain to connect to, client id, and client secret.

marketo-connection-new

You need to specify the following parameters for Marketo connection:

Name - connection name that will be used to identify the connection on the Connections page and when selecting a connection for a package.
Client ID - a GUID value, representing Marketo API client id.
Client Secret - Marketo API client secret. To configure access to Marketo and get client id and client secret for the connection, see this instruction in Marketo documentation.
Domain - the address of your Marketo subdomain.
Use Bulk Extract - determines whether to use Marketo Bulk Extrat API for reading Marketo leads. This check box affects only reading data from only the Leads object, and it has no effect on working with other objects. If you select this check box, reading Marketo leads will use less API calls, but may take more time. Select this check box only if you need to read very large number of Marketo leads and spend less API calls.
 
Reading Marketo leads, created within a known period of time will improve reading performance, it's better to use "Created At" >= some value or/and "Created At" <= some value conditions in filters when using Marketo Bulk Extrat API.
Metadata Cache - Determines how often to update cached metadata for the connection. By default, Skyvia caches metadata of available objects for cloud sources. You can configure how often the cache is refreshed automatically or reset in manually on the Connection Details page of the corresponding connection by clicking the Clear link in the Metadata cache parameter in the Parameters pane. The following values are available for this setting:
oDisabled - the metadata cache is not created, and metadata are queried automatically whenever the connection is opened.
oOne Hour - the metadata cache expires after one hour since the previous refresh, and it is refreshed after this when the connection is opened.
oOne Day - the metadata cache expires after one day since the previous refresh, and it is refreshed after this when the connection is opened.
oOne Week - the metadata cache expires after one week since the previous refresh, and it is refreshed after this when the connection is opened.
oOne Month - the metadata cache expires after one month since the previous refresh, and it is refreshed after this when the connection is opened.
oInfinite - the cache is never reset automatically. Default value.