About the Services
Alteryx Designer
Alteryx Designer claims to be an all-in-one tool. That is from data preparation to analytics. And G2 and Gartner report positive feedback from end users. Alteryx as a company started in 1997 and became one of the trusted data platforms by known brands. It has various products, including Alteryx Designer Desktop and Cloud.
Alteryx Designer allows you to blend, prep, and analyze your data. Coding is optional, and the tool offers drag-and-drop capabilities. It’s good to see reviews from other users for specifics because some say that it’s easy, but others say there’s a steep learning curve. And note that the Desktop Edition is for Windows only. So, Mac and Linux users are out of the picture.
If you need to switch between Desktop and Cloud and back, it is not possible for now. Because the 2 Editions are 2 separate tools. You can’t migrate your workflows from the Desktop to the Cloud and vice-versa. You need to create them from scratch. That’s why you need to choose between the two and stick with your choice.
Alteryx implemented many measures to ensure the safety of customer data. They have earned certifications like HIPAA, SOC 1 and 2, and GDPR compliance.
Supermetrics
Supermetrics is a tool for delivering sales and marketing data into reporting tools. It was launched in 2013 and now serves more than 17,000 customers, according to its website.
Supermetrics is a web-based ETL tool that lets you connect to 120+ sources and 16 destinations. It is a simple fill-in-the-blanks form and easy-to-use query tool without coding focused on marketers. So if you're tech-savvy and find the tool doesn't fit your needs, keep in mind that it just wasn't designed for data professionals and developers. Note that if you sign-up for at least one year, you can't opt out and get a refund as a general policy. Use the 14-day trial to test it first.
Supermetrics has the ETL tool components. You can set your data source and destination, and you can define transformations through the Supermetrics API. It’s the most technical thing you can have with this tool. But most of the users admire its easy integration into Google Sheets and Excel.
Supermetrics has SOC 2 Type II, GDPR, and CCPA certifications. These ensure your data is safe until it reaches the destination.
Skyvia
Skyvia is a no-code cloud data integration platform for many data integration scenarios. It’s an all-rounder tool for ETL, ELT, Reverse ETL, data migration, one-way and bi-directional data sync, workflow automation, and more. Devart launched this fantastic product in 2014 for cloud data integration and backup.
Skyvia offers more than 180 ready-made data connectors. These are available for thousands of free users, including 2000+ paid customers. Big names like Hyundai and General Electric trust Skyvia to process their data. Its easy-to-use, drag-and-drop interface suits both IT professionals and business users. And don’t take our word for it. Listen to G2 reviewers about how easy it is to start and work with it. Data integration experts who used other tools can adapt with little to no help from support.
Skyvia has flexible pricing plans perfect for small startups and large enterprises. So, it makes it applicable to businesses of all sizes. Also, Skyvia’s freemium model allows users to start using it now and then decide if they need to upgrade later.
The safety of your data is also our prime concern. So, we hosted it in Microsoft Azure cloud, providing the best data security and privacy. It complies with a wide set of security standards, including SOC 2, ISO 27001, and many others.
 |  |  | |
|---|---|---|---|
| Focus | ETL, Data Prep | ETL | Data ingestion, ELT, ETL, reverse ETL, data sync, workflow automation. |
| Skill level | Low-code, no-code solutions. Python skills for complex scenarios. | No-code solutions. Liquid template language for transformations. | No-code wizard. Top-rated as one of the easiest ETL tools by G2. |
| Sources | 80+ | 120+ | 180+ |
| Destinations | Supported data sources. | 16 | Supported data sources, including databases, data warehouses, cloud apps and flat files. |
| Database replication | Full or incremental load. | Full or incremental load. | Full table and incremental via change data capture. |
| Ability for customers to add new data sources | Through Alteryx Connector SDK. | By request. | Ye s, by request or using REST API connector. |
| G2 customer satisfaction | 4.5 out of 5 284 reviews | 4.4 out of 5 596 reviews | 4.8 out of 5 217 Reviews |
| Peer Insights satisfaction | 4.5 59 Ratings | 4 out of 5 2 reviews | 4.8 103 Ratings |
| Developer tools | CLI. Alteryx API/SDK. | Supermetrics Hub and API. | REST connector for data sources that have REST API. |
| Advanced ETL capabilities | Predictive analytics and machine learning. | Supermetrics API. | Visual ETL data pipeline designer with data orchestration capabilities. |
| Compliance and security certifications | ISO 27001, SOC 2 Type 2, GDPR, HIPAA, CCPA Privacy Shield TrustArc Certified Privacy Seal Cloud Security Alliance (CSA) Star Level 1/2 Available to Alteryx Designer Cloud | SOC 2 Type 2, GDPR, CCPA. | HIPAA, GDPR, PCI DSS. ISO 27001 and SOC 2 (by Azure). |
| Purchase process | Use the free trial and talk to sales. | Use the 14-day free trial and talk to sales. | Self-service or sales. |
| Vendor lock-in | Renewable annual contracts. | Annual contracts. | Monthly or annual contracts. |
| Pricing | Pricing is different depending on the Edition. Contact sales for more information. Unspecified period of free trial. | Fixed-fee pricing depending on destination. Contact sales for more information. With a 14-day free trial. | Volume-based and feature-based pricing. Freemium model allows to start with a free plan. |
Connectors
Alteryx Designer
Alteryx Designer supports over 80 data connectors. It includes data on cloud platforms like Amazon Web Services and Microsoft Azure. And popular databases such as Oracle, SQL Server, and MySQL.
You can use the Alteryx Connector SDK to create a custom connector. This allows customers to connect to any data source. This means you need a knack for Python programming to create custom connectors.
Supermetrics
Supermetrics allows you to connect to 120+ connectors. The apps list includes sales and marketing platforms, data warehouses, and data lakes. There are only 16 destinations supported. Some popular sources are Google Ads, Facebook Ads, and Google Analytics. Popular destinations are Google Sheets, Looker Studio, and BigQuery.
Note that the pricing depends on the destination. For example, you need to load your data to Excel and then to Snowflake. Each has separate pricing. The pricing plan for each destination limits the number of sources you can connect to. So, you better plan your destination to avoid paying more. For example, instead of loading data to Power BI and Snowflake, use Snowflake only. You can connect any reporting or visualization tool to Snowflake.
If you can't find the needed data source in their list, you can request it. Or you can check their connector roadmap first and see if the missing data source is already under development.
Skyvia
Skyvia offers more than 180 connectors, and more to come very soon. It supports connectors for CRMs, accounting, email marketing, e-commerce, human resources, marketing automation, payment processing, product management, all major databases and DWH, flat files, and more. It’s also not a problem whether your data is on-premise or in the cloud.
You can access your on-premise data with peace of mind using the Skyvia Agent. It allows you to connect to databases like SQL Server, MySQL, and more using an encrypted connection. You need to download the Skyvia Agent and install it. Then, download a secured key file and place it in the same folder as the Agent. The Agent is like an unbreakable metal door, and you use the key file to open that door to your on-premise data. You can also set it up so that Skyvia can access only the resources you specify and nothing else.
Customers can also leave a request for a new data connector. And Skyvia will prioritize building it without additional payment.
Transformation
Alteryx Designer
With Alteryx Designer, you can perform a wide range of transformations. Be it filtering, sorting, aggregating, pivoting, and more. The software also supports data profiling and cleansing.
You can perform data transformations in Alteryx Designer using a drag-and-drop interface. Some of the transformations are the Formula, Multi-Field Formula, and Cross Tab. It makes it easy to transform data without coding. But for complex scenarios, you can code using Python or SQL, or do machine learning.
Supermetrics
Supermetrics allow you to convert, pivot, sort, and do other transformations. You can do this using Liquid Filters, an open-source template language from Shopify via the Supermetrics API.
Supermetrics provides the data in a denormalized form. It means that combining data doesn’t need relating different tables. Since this tool is for marketers, joining related tables will only confuse them. Supermetrics provide these denormalized data through standard schemas. So, common metrics and data dimensions are ready for use in reports. Users familiar with relatinal data can use custom schemas as well.
Transformations using Liquid will require technical skills. So business users can do transformations in the target reporting platform, like Google Sheets, Excel, or Power BI.
Skyvia
Skyvia is a full-featured ETL service that allows powerful data transformations. It is a no-code solution allowing data splitting, conversion, lookups, and many more.
You can use the Skyvia Data Flow and Control Flow for advanced data pipelines. Transformations for these advanced pipelines are flexible. It supports extending your data with new columns, conditional flows, and summarized values. And all these you can do with parameters, variables, and more for flexibility without code.
Moreover, Skyvia has an Expression Builder to build formulas with many functions. With this, you can convert or extract parts of the data or form new values to suit your needs. And if you love coding in SQL, Skyvia can further extend your transformation needs. It supports multiple joins, groupings, CASE expressions, and more in SELECT queries. And you can also use DML commands like INSERT, UPDATE, and DELETE.
Support
Alteryx Designer
There are 2 editions for Alteryx Designer: Designer Desktop and Designer Cloud. And each has an online documentation. There is also a community to help newbies and experts alike to address issues in the 2 products.
Alteryx Designer also offers technical support through email and phone. There are also different levels of support depending on your subscription plan. Premium support is available for customers who need immediate help. And extra support beyond the offerings in their subscription plan. It also provides an SLA. It outlines the response times and issue resolution for different levels of support. Check out the Alteryx Support Guidelines page for more details.
Supermetrics
Supermetrics provides resources for creating ETL pipelines and reports. There are videos, technical documentation, etc. Supermetrics also provides customer onboarding. If this is not enough, you can send a support ticket.
Customer support is a mixed bag in review sites such as G2. Some report good response times, others - longer times. Most of the complaints pertain to bugs mainly resolved by the Supermetrics team.
Skyvia
Skyvia offers free email, chat (on the website or in-app), and forum support for all customers. It also provides extensive documentation with lots of tutorials and user guides.
For paid customers, there's also a phone support option and additional support options for Enterprise customers.
Pricing
Alteryx Designer
There are 2 editions for Alteryx Designer: Designer Desktop and Designer Cloud.
You need to contact sales for the updated pricing. If you are a new customer for Alteryx Designer Cloud, you need to pay a separate platform fee. And also buy for 3 users, at least. Some reviewers in G2 feels it’s too pricey.
There’s a free trial for each edition. But there’s no mention of how long the trial will be.
Supermetrics
Supermetrics have fixed-fee pricing depending on the destination of your pipeline. There’s separate pricing for each of the 16 destinations. So, if you need two destinations, you have to pay separately for each. Each destination pricing plan depends on the number of data sources and users. It also depends on how frequently your ETL pipeline runs. So, if you need to have hourly runs for Google Sheets, you need to avail yourself of the Enterprise plan. Data sources beyond your pricing plan require extra payment.
You can avail of the 14-day free trial limited by 100 queries per day per data source. Some users in review sites consider Supermetrics as pricey for its supported features.
Skyvia
Skyvia Data Integration is a freemium tool with an option to request a 14-day trial. So, price is not a barrier to entry.
And when you’re ready, paid plans start from $19 per month. Pricing tiers depend on a few factors. It includes the number of loaded records, scheduling frequency, and advanced ETL features. There are no sale commitments. And customers can upgrade or downgrade at any time. Check out a detailed comparison here.
If you doubt the price is worth it, check out review sites like G2. Aside from ease of use, reasonable pricing is one of the things Skyvia customers like. So, you can be sure the features you get are worth every penny.