July 22, 2022
Salesforce is a robust cloud-based CRM (customer relationship management) platform that, for 20+ years, has gone way beyond this concept and turned into a unique, self-sufficient ecosystem. It includes products for various purposes, such as sales and marketing automation, app development, and advanced data analysis.
Thanks to its infrastructure and agility, the company remains a #1 CRM provider for the eighth year. And in 2021, Salesforce managed to reach a maximum of 23.8% market share.
But, Salesforce is only a CRM tool, whereas the true lifeblood of your business is your data. And to make it work to your benefit, it should be accurate and consistent across all your systems.
That's when powerful yet agile ETL Salesforce tools come in handy.
In this blog post, we'll tell:
Your business data must be consolidated and easily retrievable to get a 360-degree view of your customer interactions. Unfortunately, despite all obvious Salesforce strengths, it has data storage and management limitations.
Since Salesforce is a cloud-based technology, many organizations share the same platform resources. And to make this coexistence possible, each company is limited in the data storage capacity within their system. As a result, it is usually not enough for medium and large organizations. In addition, it can cost extra dollars to expand this storage space.
Since the amount of data each company stores varies significantly, response time to specific queries may also vary. Some calls can take hours to pull necessary data and create a comprehensive report.
Salesforce has query limits that restrict manipulations with extensive data flows within the CRM. So, if you need to import/export many records daily, you can quickly hit these limits.
The good news is that data warehousing solutions can prevent the abovementioned issues. Amazon Redshift, Snowflake, and Google Big Query are the most famous examples. They are designed to accumulate and analyze large data volumes from databases and other sources.
Thanks to this, you can:
Since Salesforce wasn't primarily created as a data repository, you need to build a proper Salesforce warehouse synchronization strategy and Salesforce data integration model to leverage the full power of these two software types. And in this way, you should deal with specific challenges.
Over 40% of Salesforce users consider data integration as their primary challenge. Before you launch this process, you should consider the risks you may face, such as:
As mentioned earlier, you can mitigate most risks by creating a data quality policy and choosing the best ETL tool for Salesforce.
The ETL tool in Salesforce is one of the most popular solutions to connect a data warehouse with the Salesforce platform. ETL (extract, transform, load) tools help automate the management of the ETL pipelines and standardize data for further analysis.
Simply put, they extract the data from several sources, integrate it with the database, and store it with/without transformations in a data warehouse. Moreover, ETL tools can test the data pipelines and analyze the reports of the performed runs.
Over 150 ETL tools available on the market can work with Salesforce. Some are designed for beginners with no programming background; others require some coding skills. We've carefully analyzed all the software leaders' pros and cons to present you with their detailed review below.
Skyvia by Devart is a powerful data platform for solving different data-related tasks, including ETL from Salesforce to a data warehouse and vice versa, ELT from Salesforce to a data warehouse, and many other tools. It allows users to quickly copy Salesforce data to a data warehouse as is or configure ETL process with data transformations to fit an existing schema. When needed, the data can be reuploaded back to Salesforce or even published as OData and linked to Salesforce as external objects.
ETLeap is also one of the top Salesforce data extraction tools that helps connect data from various sources to data warehouses like Redshift or Snowflake. It's designed for users with no development skills. So, any data analyst can easily configure it without heavy coding. Like many other leading big data software on the market, it's cloud-based. So you don't have to involve IT recourses to install and support it.
Stitchdata by Talend is a robust, cloud-first ETL service tool for Salesforce users of all business sizes. It enables high-volume data transfers from cloud-based apps and databases to data warehouses. It allows users to leverage transformed and unified data for reporting and better decision-making.
Workato is a cloud integration Platform as a Service (iPaaS) software that helps organizations integrate thousands of apps with Salesforce and consolidate data to turn it into actionable insights. This low-code tool enables fast business workflow automation and massive data aggregation across these apps.
Like other above-reviewed Salesforce ETL tools, Fivetran allows automatic data copying from Salesforce to the data warehouse. In addition, it offers many pre-built connectors to meet the real-world needs of data analysts. This data integration software doesn't require maintenance from your side and can be easily deployed and adjusted.
Lyftron is a Salesforce data extraction and load tool for the streamlined processing of large sets of information and the removal of data pipeline roadblocks. It enables data professionals to create and manage data flows within one platform and increase productivity.
Segment (aka Twilio Segment) ETL solution also helps streamline the processing of data from Salesforce and other data sources with an additional focus on event tracking. This platform allows businesses to accumulate, unify, and map customer data to and from Salesforce.
Integrate.io enables integration of Salesforce with major data warehouses. This no-code data integration software helps create a single source of truth via real-time data replication and a plug-and-play interface. In addition, the Xplenty solution allows data analysts and engineers to deploy custom transformations in a few minutes.
Matillion ETL helps overcome data inconsistencies in your systems that may arise and build higher confidence in it. This cloud-based tool enables easy data integration and transformation, which helps reach new levels of efficiency and productivity.
Data integration with Salesforce is a complex process both from technical and usability standpoints. And to make it stress-free, you need to use only premium ETL tools to reduce manual work and user interference in this procedure.
Skyvia is a no-code and affordable data platform offering end-to-end Salesforce ETL tools. It's designed both for small businesses with no budget to large enterprises. To fulfill their unique needs, we offer flexible pricing models with the best features/price balance starting at $0/month. So, you can give a test drive to our ETL tool for free. And if you feel it's not enough for you, continue leveraging the basic functionality at no charge.
Our versatile data integration solution allows replicating cloud data both to the cloud and on-premises data warehouses. It is helpful if you have a significant security concern and don't want to share your corporate data with multi-tenant platforms.
Moreover, Skyvia's plug-and-play functionality allows you to set it up within 5 minutes with little or no tweaks. Sounds convincing enough to you? Schedule a demo of the Skyvia ETL tool right now!
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