Convene works with various SaaS software to automate their business processes. The list includes Marketo — for marketing, Salesforce — for customer relation management, AWS — for storing different data, etc. In order to turn all these data into knowledge, there appears a need to perform analysis of these disparate data stored in various places. The company needed to see the trends behind their data, create reports for better understanding of the processes and getting insights.
We wanted to automate the process of data conversions from disparate sources to data warehouse and pull it into Tableau, which is our business intelligence tool. You know, to continue messaging all that data and coming with pictures for executive to drive on."