Challenge
With a distributed team and a customer base across multiple countries, the company relied on Zoho CRM for customer relationship management and Shopify for its e-commerce platform. However, the lack of coherent integration between these software tools led to inefficiencies, data inconsistencies, and operational bottlenecks. The company needed a solid solution to synchronize data between Zoho CRM and Shopify, ensuring real-time updates and eliminating manual data entry. This is where Skyvia stepped in, offering a no-code integration platform that transformed the company’s workflow efficiently.
The company’s major pain point was the incoherent data flow between Zoho CRM and Shopify. Updates made in Zoho CRM, such as customer details or order information, were not reflected in Shopify in real time. This led to discrepancies, which created confusion. Employees often spent hours manually transferring data between the two platforms, a process that was not only time-consuming but also prone to errors. This manual effort diverted valuable resources from core business activities, slowing down operations and hampering growth.
As the business expanded, the volume of data increased significantly, and traditional integrations struggled to handle large data volumes efficiently. This resulted in frequent delays, particularly during peak business hours, when hundreds of records needed to be updated simultaneously. The delays caused operational bottlenecks, impacting order processing and customer communication, which in turn affected customer satisfaction. The company needed a solution that could automate data synchronization, eliminate manual processes, and scale seamlessly with their growing business needs.