When Exclaimer started its way as a SaaS company, its in-house legacy data integration system was enough to fulfill all data-related tasks. However, after introducing Salesforce as a central data system and a single source of truth for all departments, the rapid data generation and its seamless integration between ERP and CRM systems became a significant challenge.
Amongst various difficulties, the biggest one was ensuring that the data reflected the accurate and reliable information expected by the teams. It involved manually checking missed customer data, leading to delayed customer response times. Overcoming this challenge on a daily basis was crucial to maintaining data integrity and providing a unified view within Salesforce.
Colleagues expect us to clean the data from various teams: sales, finance, marketing. Since the data structure or format may vary, it’s a challenge on a day-to-day basis.