Challenge
Efficient data management is the key to success for any business, but it's especially crucial for the realm of clinical trials in healthcare. For operating in this highly regulated field, the quest for an effective data integration solution can become a pressing concern.
For our client, the main challenge was orchestrating data from diverse sources (backend system, Facebook data, CRM data, Excel files, etc.) and bridging the gap between these data hubs. Another challenge was improving the reporting capabilities and overall data analytics by means of the BI tool (Tableau). Additionally, reliance on manual Excel entries complicated matters, increasing the possibility of data duplication and errors.
We have different data sources (for example, Microsoft Dynamics, Facebook Ads, Google Ads) and a lot of backend systems, which contain all our operational data. So, we needed to find a solution how to integrate all this data.