About the Services
Boomi
Boomi AtomSphere is an integration platform as a service (iPaaS). It provides integration of cloud and on-premise applications without appliances or coding. Boomi started in 2000 and now serves some 20,000 of its customers worldwide. Among these are AT&T, American Express, and others.
The platform supports real-time data integration. And it scales to meet high-volume needs in mobile, batch, and EDI environments. It has an easy graphical user interface, and users have positive feedback about it.
Boomi ensures your data is safe. It also has security and privacy certifications like HIPAA, SOC 1 and 2, and more.
Supermetrics
Supermetrics is a tool for delivering sales and marketing data into reporting tools. It was launched in 2013 and now serves more than 17,000 customers, according to its website.
Supermetrics is a web-based ETL tool that lets you connect to 120+ sources and 16 destinations. It is a simple fill-in-the-blanks form and easy-to-use query tool without coding focused on marketers. So if you're tech-savvy and find the tool doesn't fit your needs, keep in mind that it just wasn't designed for data professionals and developers. Note that if you sign-up for at least one year, you can't opt out and get a refund as a general policy. Use the 14-day trial to test it first.
Supermetrics has the ETL tool components. You can set your data source and destination, and you can define transformations through the Supermetrics API. It’s the most technical thing you can have with this tool. But most of the users admire its easy integration into Google Sheets and Excel.
Supermetrics has SOC 2 Type II, GDPR, and CCPA certifications. These ensure your data is safe until it reaches the destination.
Skyvia
Skyvia is a no-code cloud data integration platform for many data integration scenarios. It’s an all-rounder tool for ETL, ELT, Reverse ETL, data migration, one-way and bi-directional data sync, workflow automation, and more. Devart launched this fantastic product in 2014 for cloud data integration and backup.
Skyvia offers more than 180 ready-made data connectors. These are available for thousands of free users, including 2000+ paid customers. Big names like Hyundai and General Electric trust Skyvia to process their data. Its easy-to-use, drag-and-drop interface suits both IT professionals and business users. And don’t take our word for it. Listen to G2 reviewers about how easy it is to start and work with it. Data integration experts who used other tools can adapt with little to no help from support.
Skyvia has flexible pricing plans perfect for small startups and large enterprises. So, it makes it applicable to businesses of all sizes. Also, Skyvia’s freemium model allows users to start using it now and then decide if they need to upgrade later.
The safety of your data is also our prime concern. So, we hosted it in Microsoft Azure cloud, providing the best data security and privacy. It complies with a wide set of security standards, including SOC 2, ISO 27001, and many others.
 |  |  | |
|---|---|---|---|
| Focus | Data integration, ETL, workflow automation | ETL | Data ingestion, ELT, ETL, reverse ETL, data sync, workflow automation. |
| Skill level | Low code solution. | No-code solutions. Liquid template language for transformations. | No-code wizard. Top-rated as one of the easiest ETL tools by G2. |
| Sources | 240+ connectors | 120+ | 180+ |
| Destinations | Bi-directional integration with major popular data sources (apps, databases, data warehouses and lakes). | 16 | Supported data sources, including databases, data warehouses, cloud apps and flat files. |
| Database replication | Full table and incremental via change data capture. | Full or incremental load. | Full table and incremental via change data capture. |
| Ability for customers to add new data sources | Developers can build a custom connector using the Boomi Connector Software Development Kit (SDK). | By request. | Ye s, by request or using REST API connector. |
| G2 customer satisfaction | 4.3 out of 5 247 reviews | 4.4 out of 5 596 reviews | 4.8 out of 5 217 Reviews |
| Peer Insights satisfaction | 4.5 155 Ratings | 4 out of 5 2 reviews | 4.8 103 Ratings |
| Developer tools | The Boomi Flow OpenAPI connector for connecting and performing actions and operations on RESTful APIs. Developers can build a custom connector using the Boomi Connector Software Development Kit (SDK). | Supermetrics Hub and API. | REST connector for data sources that have REST API. |
| Advanced ETL capabilities | The Boomi Integration visual design interface for process creation | Supermetrics API. | Visual ETL data pipeline designer with data orchestration capabilities. |
| Compliance and security certifications | HIPAA/HITECH, SOC1/SOC2, FeDRAMP, IRAP, PCI DSS, HECVAT, CAIQ, etc. | SOC 2 Type 2, GDPR, CCPA. | HIPAA, GDPR, PCI DSS. ISO 27001 and SOC 2 (by Azure). |
| Purchase process | Requires a conversation with sales. | Use the 14-day free trial and talk to sales. | Self-service or sales. |
| Vendor lock-in | Annual contracts. | Annual contracts. | Monthly or annual contracts. |
| Pricing | Pricing depends on the number of used connectors, workflow, environments, etc. With 30-day free trial. | Fixed-fee pricing depending on destination. Contact sales for more information. With a 14-day free trial. | Volume-based and feature-based pricing. Freemium model allows to start with a free plan. |
Connectors
Boomi
The Boomi website boasts over 300,000 endpoints supported. Now these are not the actual number of connectors. Their list of connectors includes 240+ only. It includes popular data destinations: data warehouses and cloud applications. Boomi supports the following types of connectors: application, event-driven, technology, and custom. Developers can write their custom connectors in Java using Boomi’s Connector SDK. Connectors are either Boomi or partner-maintained. And they categorize these by connector classes (Small Business, Standard, Enterprise, Trading Partner).
Customers can deploy connections up to the number of licenses in their subscription.
Supermetrics
Supermetrics allows you to connect to 120+ connectors. The apps list includes sales and marketing platforms, data warehouses, and data lakes. There are only 16 destinations supported. Some popular sources are Google Ads, Facebook Ads, and Google Analytics. Popular destinations are Google Sheets, Looker Studio, and BigQuery.
Note that the pricing depends on the destination. For example, you need to load your data to Excel and then to Snowflake. Each has separate pricing. The pricing plan for each destination limits the number of sources you can connect to. So, you better plan your destination to avoid paying more. For example, instead of loading data to Power BI and Snowflake, use Snowflake only. You can connect any reporting or visualization tool to Snowflake.
If you can't find the needed data source in their list, you can request it. Or you can check their connector roadmap first and see if the missing data source is already under development.
Skyvia
Skyvia offers more than 180 connectors, and more to come very soon. It supports connectors for CRMs, accounting, email marketing, e-commerce, human resources, marketing automation, payment processing, product management, all major databases and DWH, flat files, and more. It’s also not a problem whether your data is on-premise or in the cloud.
You can access your on-premise data with peace of mind using the Skyvia Agent. It allows you to connect to databases like SQL Server, MySQL, and more using an encrypted connection. You need to download the Skyvia Agent and install it. Then, download a secured key file and place it in the same folder as the Agent. The Agent is like an unbreakable metal door, and you use the key file to open that door to your on-premise data. You can also set it up so that Skyvia can access only the resources you specify and nothing else.
Customers can also leave a request for a new data connector. And Skyvia will prioritize building it without additional payment.
Transformation
Boomi
Boomi supports a set of prebuilt transformations through procedures called shapes. These transformations include encryption/decryption, search/replace, and more. And it lets you create custom preload transformations to convert data formats.
When a process runs, the inbound connector in the Start shape retrieves the data. Possible types are database, EDI, flat file, XML, or JSON. The resulting data goes into the process as one or more documents. Documents move in sequence through the process steps. Each shape performs a specific task on the data and then passes it on to the next shape.
Supermetrics
Supermetrics allow you to convert, pivot, sort, and do other transformations. You can do this using Liquid Filters, an open-source template language from Shopify via the Supermetrics API.
Supermetrics provides the data in a denormalized form. It means that combining data doesn’t need relating different tables. Since this tool is for marketers, joining related tables will only confuse them. Supermetrics provide these denormalized data through standard schemas. So, common metrics and data dimensions are ready for use in reports. Users familiar with relatinal data can use custom schemas as well.
Transformations using Liquid will require technical skills. So business users can do transformations in the target reporting platform, like Google Sheets, Excel, or Power BI.
Skyvia
Skyvia is a full-featured ETL service that allows powerful data transformations. It is a no-code solution allowing data splitting, conversion, lookups, and many more.
You can use the Skyvia Data Flow and Control Flow for advanced data pipelines. Transformations for these advanced pipelines are flexible. It supports extending your data with new columns, conditional flows, and summarized values. And all these you can do with parameters, variables, and more for flexibility without code.
Moreover, Skyvia has an Expression Builder to build formulas with many functions. With this, you can convert or extract parts of the data or form new values to suit your needs. And if you love coding in SQL, Skyvia can further extend your transformation needs. It supports multiple joins, groupings, CASE expressions, and more in SELECT queries. And you can also use DML commands like INSERT, UPDATE, and DELETE.
Support
Boomi
Boomi provides three levels of support: Standard, Premier, and Premier Plus. Depending on the chosen plan, you get support through different communication channels. Email support is available for all customers. But there’s limited case management. Support is available only during business hours, based on the region. And response time is up to two business days. Phone and chat support are for Premier plans only.
Boomi also offers on-demand online training for its customers.
Supermetrics
Supermetrics provides resources for creating ETL pipelines and reports. There are videos, technical documentation, etc. Supermetrics also provides customer onboarding. If this is not enough, you can send a support ticket.
Customer support is a mixed bag in review sites such as G2. Some report good response times, others - longer times. Most of the complaints pertain to bugs mainly resolved by the Supermetrics team.
Skyvia
Skyvia offers free email, chat (on the website or in-app), and forum support for all customers. It also provides extensive documentation with lots of tutorials and user guides.
For paid customers, Skyvia offers a prioritized support including additional support options for Enterprise customers.
Pricing
Boomi
Boomi offers a 30-day free trial called Personal Edition. Scheduling and deployment are not available during this trial period. Pricing options vary depending on the feature offerings available for each edition. Factors like various environments, advanced workflow, parallel processing, and more affect pricing. You can also choose between support offerings that depend on your Boomi edition.
Supermetrics
Supermetrics have fixed-fee pricing depending on the destination of your pipeline. There’s separate pricing for each of the 16 destinations. So, if you need two destinations, you have to pay separately for each. Each destination pricing plan depends on the number of data sources and users. It also depends on how frequently your ETL pipeline runs. So, if you need to have hourly runs for Google Sheets, you need to avail yourself of the Enterprise plan. Data sources beyond your pricing plan require extra payment.
You can avail of the 14-day free trial limited by 100 queries per day per data source. Some users in review sites consider Supermetrics as pricey for its supported features.
Skyvia
Skyvia Data Integration is a freemium tool with an option to request a 14-day trial. So, price is not a barrier to entry.
And when you’re ready, paid plans start from $19 per month. Pricing tiers depend on a few factors. It includes the number of loaded records, scheduling frequency, and advanced ETL features. There are no sale commitments. And customers can upgrade or downgrade at any time. Check out a detailed comparison here.
If you doubt the price is worth it, check out review sites like G2. Aside from ease of use, reasonable pricing is one of the things Skyvia customers like. So, you can be sure the features you get are worth every penny.