About the Services
Hevo
Hevo is a no-code, low-code data movement platform that handles ETL, ELT, and Reverse ETL. It launched in 2017 and today, more than 2500 organizations trust Hevo. This includes Abbot, Hugo, and more.
The Hevo Pipeline UI uses a simple fill-in-the-blanks form. And from here you can specify the sources, transformations, and destinations. Meanwhile, you still have the option to reverse ETL using Hevo Activate. It supports 150+ connectors but the number of destinations is 15+ only. Reviewers from sites like G2 wish there were more destinations.
You can start with Hevo for free. But it limits the connectors you can use to 50+.
Hevo complies with data privacy and security standards. They have certifications for SOC2, GDPR, HIPAA, and CCPA. But only the Business pricing tier ensures HIPAA compliance.
Supermetrics
Supermetrics is a tool for delivering sales and marketing data into reporting tools. It was launched in 2013 and now serves more than 17,000 customers, according to its website.
Supermetrics is a web-based ETL tool that lets you connect to 120+ sources and 16 destinations. It is a simple fill-in-the-blanks form and easy-to-use query tool without coding focused on marketers. So if you're tech-savvy and find the tool doesn't fit your needs, keep in mind that it just wasn't designed for data professionals and developers. Note that if you sign-up for at least one year, you can't opt out and get a refund as a general policy. Use the 14-day trial to test it first.
Supermetrics has the ETL tool components. You can set your data source and destination, and you can define transformations through the Supermetrics API. It’s the most technical thing you can have with this tool. But most of the users admire its easy integration into Google Sheets and Excel.
Supermetrics has SOC 2 Type II, GDPR, and CCPA certifications. These ensure your data is safe until it reaches the destination.
Skyvia
Skyvia is a no-code cloud data integration platform for many data integration scenarios. It’s an all-rounder tool for ETL, ELT, Reverse ETL, data migration, one-way and bi-directional data sync, workflow automation, and more. Devart launched this fantastic product in 2014 for cloud data integration and backup.
Skyvia offers more than 180 ready-made data connectors. These are available for thousands of free users, including 2000+ paid customers. Big names like Hyundai and General Electric trust Skyvia to process their data. Its easy-to-use, drag-and-drop interface suits both IT professionals and business users. And don’t take our word for it. Listen to G2 reviewers about how easy it is to start and work with it. Data integration experts who used other tools can adapt with little to no help from support.
Skyvia has flexible pricing plans perfect for small startups and large enterprises. So, it makes it applicable to businesses of all sizes. Also, Skyvia’s freemium model allows users to start using it now and then decide if they need to upgrade later.
The safety of your data is also our prime concern. So, we hosted it in Microsoft Azure cloud, providing the best data security and privacy. It complies with a wide set of security standards, including SOC 2, ISO 27001, and many others.
 |  |  | |
|---|---|---|---|
| Focus | Data Ingestion, ETL, Reverse ETL. | ETL | Data ingestion, ELT, ETL, reverse ETL, data sync, workflow automation. |
| Skill level | No-code, low-code solution. | No-code solutions. Liquid template language for transformations. | No-code wizard. Top-rated as one of the easiest ETL tools by G2. |
| Sources | 150+ | 120+ | 180+ |
| Destinations | 15+ | 16 | Supported data sources, including databases, data warehouses, cloud apps and flat files. |
| Database replication | Full and incremental loading. | Full or incremental load. | Full table and incremental via change data capture. |
| Ability for customers to add new data sources | Yes, using REST API or by request. | By request. | Ye s, by request or using REST API connector. |
| G2 customer satisfaction | 4.3 out of 5 193 reviews | 4.4 out of 5 596 reviews | 4.8 out of 5 217 Reviews |
| Peer Insights satisfaction | 4.0 2 Ratings | 4 out of 5 2 reviews | 4.8 103 Ratings |
| Developer tools | Hevo Event Stream, Hevo Activate, external APIs. | Supermetrics Hub and API. | REST connector for data sources that have REST API. |
| Advanced ETL capabilities | Dbt integration. | Supermetrics API. | Visual ETL data pipeline designer with data orchestration capabilities. |
| Compliance and security certifications | SOC 2, HIPAA, GDPR, CCPA. | SOC 2 Type 2, GDPR, CCPA. | HIPAA, GDPR, PCI DSS. ISO 27001 and SOC 2 (by Azure). |
| Purchase process | Self-service or sales. | Use the 14-day free trial and talk to sales. | Self-service or sales. |
| Vendor lock-in | Annual or monthly billing. | Annual contracts. | Monthly or annual contracts. |
| Pricing | Usage-based pricing based on Hevo events. Full-feature 14-day free trial. With free plan. | Fixed-fee pricing depending on destination. Contact sales for more information. With a 14-day free trial. | Volume-based and feature-based pricing. Freemium model allows to start with a free plan. |
Connectors
Hevo
Hevo supports 150+ connectors that include databases, flat files, CRM, finance, and more. But it only supports 15+ destinations that include databases and data warehouses. There are also connectors classified as free and not. There are only 50+ connectors available for the free pricing tier.
Hevo Activate supports Redshift, BigQuery, PostgreSQL, and Snowflake data warehouses. And from these, you can reverse ETL to 9 destinations. This includes Salesforce, Mailchimp, and more.
You can add more sources not listed in Hevo if those sources use REST API. Otherwise, you need to reach out to Hevo support to request your unlisted source.
Supermetrics
Supermetrics allows you to connect to 120+ connectors. The apps list includes sales and marketing platforms, data warehouses, and data lakes. There are only 16 destinations supported. Some popular sources are Google Ads, Facebook Ads, and Google Analytics. Popular destinations are Google Sheets, Looker Studio, and BigQuery.
Note that the pricing depends on the destination. For example, you need to load your data to Excel and then to Snowflake. Each has separate pricing. The pricing plan for each destination limits the number of sources you can connect to. So, you better plan your destination to avoid paying more. For example, instead of loading data to Power BI and Snowflake, use Snowflake only. You can connect any reporting or visualization tool to Snowflake.
If you can't find the needed data source in their list, you can request it. Or you can check their connector roadmap first and see if the missing data source is already under development.
Skyvia
Skyvia offers more than 180 connectors, and more to come very soon. It supports connectors for CRMs, accounting, email marketing, e-commerce, human resources, marketing automation, payment processing, product management, all major databases and DWH, flat files, and more. It’s also not a problem whether your data is on-premise or in the cloud.
You can access your on-premise data with peace of mind using the Skyvia Agent. It allows you to connect to databases like SQL Server, MySQL, and more using an encrypted connection. You need to download the Skyvia Agent and install it. Then, download a secured key file and place it in the same folder as the Agent. The Agent is like an unbreakable metal door, and you use the key file to open that door to your on-premise data. You can also set it up so that Skyvia can access only the resources you specify and nothing else.
Customers can also leave a request for a new data connector. And Skyvia will prioritize building it without additional payment.
Transformation
Hevo
Hevo Pipelines supports 2 ways to create transformations. First is the Python-based transformations. So, you need Python coding skills to do this. Another option is the drag-and-drop transformations. Both ways of transformation support aggregating, cleansing, filtering, and more. These are user-driven transformations.
Automatic transformations occur in Hevo before it reaches the destination. This includes table and column name sanitizing, date conversion, and more. Note that Hevo always converts dates and times to UTC format. So, if you use a different time zone, you might get surprised with this conversion.
Hevo also supports post-loading transformations. This happens when you already loaded your data in the destination. When you need post-loading transformations, Hevo requires you to use SQL models.
For more advanced transformations, Hevo also supports dbt transformations.
Supermetrics
Supermetrics allow you to convert, pivot, sort, and do other transformations. You can do this using Liquid Filters, an open-source template language from Shopify via the Supermetrics API.
Supermetrics provides the data in a denormalized form. It means that combining data doesn’t need relating different tables. Since this tool is for marketers, joining related tables will only confuse them. Supermetrics provide these denormalized data through standard schemas. So, common metrics and data dimensions are ready for use in reports. Users familiar with relatinal data can use custom schemas as well.
Transformations using Liquid will require technical skills. So business users can do transformations in the target reporting platform, like Google Sheets, Excel, or Power BI.
Skyvia
Skyvia is a full-featured ETL service that allows powerful data transformations. It is a no-code solution allowing data splitting, conversion, lookups, and many more.
You can use the Skyvia Data Flow and Control Flow for advanced data pipelines. Transformations for these advanced pipelines are flexible. It supports extending your data with new columns, conditional flows, and summarized values. And all these you can do with parameters, variables, and more for flexibility without code.
Moreover, Skyvia has an Expression Builder to build formulas with many functions. With this, you can convert or extract parts of the data or form new values to suit your needs. And if you love coding in SQL, Skyvia can further extend your transformation needs. It supports multiple joins, groupings, CASE expressions, and more in SELECT queries. And you can also use DML commands like INSERT, UPDATE, and DELETE.
Support
Hevo
Support in Hevo depends on your chosen pricing tier. For the Free plan, there’s 24×7 email support. And then, you can add 24/7 live chat support if you avail yourself of the Starter plan. Premium support and a dedicated account team are available for the Business plan.
For all plans, technical documentation, video tutorials, and other resources are always available.
Supermetrics
Supermetrics provides resources for creating ETL pipelines and reports. There are videos, technical documentation, etc. Supermetrics also provides customer onboarding. If this is not enough, you can send a support ticket.
Customer support is a mixed bag in review sites such as G2. Some report good response times, others - longer times. Most of the complaints pertain to bugs mainly resolved by the Supermetrics team.
Skyvia
Skyvia offers free email, chat (on the website or in-app), and forum support for all customers. It also provides extensive documentation with lots of tutorials and user guides.
For paid customers, Skyvia offers a prioritized support including additional support options for Enterprise customers.
Pricing
Hevo
Hevo is usage-based. They measure usage based on events. Events are records that have you added or updated.
The Free plan lets you use up to 1 million events, 50 free connectors, and 5 users. It won’t let you try a non-free connector like HubSpot. However, if you avail of the 14-day trial of a paid plan, all connectors are available to you.
Then, there’s the Starter plan that you can customize based on the number of events. It starts with 5 million events. You can see an updated price on the pricing page when you increase the number of events. This also adds unlimited users, more connectors, and better support.
Finally, the Business plan is a customized plan based on your unique needs. It also increases security, support, and pipeline processing speed.
Hevo pricing reviews are a mixed bag. Some think it’s pricey and not good for small organizations. But others think it provides the right features for the price.
Supermetrics
Supermetrics have fixed-fee pricing depending on the destination of your pipeline. There’s separate pricing for each of the 16 destinations. So, if you need two destinations, you have to pay separately for each. Each destination pricing plan depends on the number of data sources and users. It also depends on how frequently your ETL pipeline runs. So, if you need to have hourly runs for Google Sheets, you need to avail yourself of the Enterprise plan. Data sources beyond your pricing plan require extra payment.
You can avail of the 14-day free trial limited by 100 queries per day per data source. Some users in review sites consider Supermetrics as pricey for its supported features.
Skyvia
Skyvia Data Integration is a freemium tool with an option to request a 14-day trial. So, price is not a barrier to entry.
And when you’re ready, paid plans start from $19 per month. Pricing tiers depend on a few factors. It includes the number of loaded records, scheduling frequency, and advanced ETL features. There are no sale commitments. And customers can upgrade or downgrade at any time. Check out a detailed comparison here.
If you doubt the price is worth it, check out review sites like G2. Aside from ease of use, reasonable pricing is one of the things Skyvia customers like. So, you can be sure the features you get are worth every penny.