Integrate.io vs Supermetrics vs Skyvia

Integrate.io and Supermetrics both offer a data integration solution. Compare the features and benefits, data sources and destinations, and see which meets your needs. Look at the side-by-side comparison chart of the two data integration solutions.

Look at the side-by-side comparison chart

Integrate.io

vs

Supermetrics

vs

Skyvia

About the Services

Integrate.io

Integrate.io is a data integration platform that runs on the cloud. It launched in 2021. As a company, it started in 2012. And the tool merged with other data platforms. These platforms are FlyData, DreamFactory, Xplenty, and Intermix.io. It claims hundreds of customers from various sectors.

The platform enables low-code or no-code data pipelines. It covers ETL, ELT, reverse ETL, and API management scenarios. It connects hundreds of data sources and destinations with ready-made connectors. And it also provides a user-friendly drag-and-drop interface.

The way Integrate.io deals with customer data is secure and dependable. It generates self-hosted, secure REST APIs for data products. Custom automated alerts and data observability also guarantees data quality. It helps customers to unify their data for a single source of reporting insights.

Supermetrics

Supermetrics is a tool for delivering sales and marketing data into reporting tools. It was launched in 2013 and now serves more than 17,000 customers, according to its website.

Supermetrics is a web-based ETL tool that lets you connect to 120+ sources and 16 destinations. It is a simple fill-in-the-blanks form and easy-to-use query tool without coding focused on marketers. So if you're tech-savvy and find the tool doesn't fit your needs, keep in mind that it just wasn't designed for data professionals and developers. Note that if you sign-up for at least one year, you can't opt out and get a refund as a general policy. Use the 14-day trial to test it first.

Supermetrics has the ETL tool components. You can set your data source and destination, and you can define transformations through the Supermetrics API. It’s the most technical thing you can have with this tool. But most of the users admire its easy integration into Google Sheets and Excel.

Supermetrics has SOC 2 Type II, GDPR, and CCPA certifications. These ensure your data is safe until it reaches the destination.

Skyvia

Skyvia is a no-code cloud data integration platform for many data integration scenarios. It’s an all-rounder tool for ETL, ELT, Reverse ETL, data migration, one-way and bi-directional data sync, workflow automation, and more. Devart launched this fantastic product in 2014 for cloud data integration and backup.

Skyvia offers more than 160 ready-made data connectors. These are available for thousands of free users, including 2000+ paid customers. Big names like Hyundai and General Electric trust Skyvia to process their data. Its easy-to-use, drag-and-drop interface suits both IT professionals and business users. And don’t take our word for it. Listen to G2 reviewers about how easy it is to start and work with it. Data integration experts who used other tools can adapt with little to no help from support.

Skyvia has flexible pricing plans perfect for small startups and large enterprises. So, it makes it applicable to businesses of all sizes. Also, Skyvia’s freemium model allows users to start using it now and then decide if they need to upgrade later.

The safety of your data is also our prime concern. So, we hosted it in Microsoft Azure cloud, providing the best data security and privacy. It complies with a wide set of security standards, including SOC 2, ISO 27001, and many others.

Integrate.ioSupermetricsSkyvia
FocusETL, ELT, and Reverse ETL.ETLData ingestion, ELT, ETL, reverse ETL, data sync, workflow automation.
Skill levelLow-code, no-code solutions.No-code solutions.
Liquid template language for transformations.
No-code and easy to use wizard.
Sources150+120+160+
DestinationsSupported data sources.16Supported data sources, including databases, data warehouses, cloud apps and flat files.
Database replicationFull and incremental loading using CDC. CDC is a separate pricing to ETL.Full or incremental load.Full table and incremental via change data capture.
Ability for customers to add new data sourcesYes, by request.By request.Yes, by request or using REST API connector.
G2 customer satisfaction4.3 out of 5
180 reviews
4.4 out of 5
596 reviews
4.7 out of 5
167 Reviews
Peer Insights satisfaction4.5
6 Ratings
4 out of 5
2 reviews
4.8
87 Ratings
Developer toolsAPI programmatic accessibility for Enterprise plan only.Supermetrics Hub and API.REST connector for data sources that have REST API.
Advanced ETL capabilitiesAdvanced database API features for Enterprise plans.Supermetrics API.Visual ETL data pipeline designer with data orchestration capabilities.
Compliance and security certificationsISO 27001, Sarbanes-Oxley, PCI Level 1, SOC 1 / 2, SSAE 16/ISAE 3402, GDPR, HIPAA
Advanced security available for Professional and Enterprise plans only.
SOC 2 Type 2, GDPR, CCPA.HIPAA, GDPR, PCI DSS.
ISO 27001 and SOC 2 (by Azure).
Purchase processfree trial and talk to sales.Use the 14-day free trial and talk to sales.Self-service or sales.
Vendor lock-inAnnual contracts.Annual contracts.Monthly or annual contracts.
PricingETL/Reverse ETL: Starts at $15,000/year.
ELT/CDC: Starts at $199/month.
14-day free trial.
Fixed-fee pricing depending on destination.
Contact sales for more information.
With a 14-day free trial.
Volume-based and feature-based pricing. Freemium model allows to start with a free plan.

Connectors

Integrate.io

Integrate.io is a no-code data pipeline platform. It offers 150+ data connectors to unify your data from various sources. This includes databases, cloud services, analytics, advertising, and more. Some of the popular ones are Snowflake, Salesforce, and Netsuite.

With its API generation feature, you can create REST APIs for your data sources. Customers can do this in minutes, without writing any code. So, they can power their data products and applications in a secure and scalable platform.

For a non-existent data connector, you can request it to Integrate.io so they can make one for you.

Note that you can only have 2 connectors whatever ETL pricing plan you have. And pay extra if you need more. But for Professional plan, you can also use an unspecified number of on-premise connectors. And you can have unlimited REST API connections in the Enterprise plan.

But for ELT, you can use unlimited connectors.

Supermetrics

Supermetrics allows you to connect to 120+ connectors. The apps list includes sales and marketing platforms, data warehouses, and data lakes. There are only 16 destinations supported. Some popular sources are Google Ads, Facebook Ads, and Google Analytics. Popular destinations are Google Sheets, Looker Studio, and BigQuery.

Note that the pricing depends on the destination. For example, you need to load your data to Excel and then to Snowflake. Each has separate pricing. The pricing plan for each destination limits the number of sources you can connect to. So, you better plan your destination to avoid paying more. For example, instead of loading data to Power BI and Snowflake, use Snowflake only. You can connect any reporting or visualization tool to Snowflake.

If you can't find the needed data source in their list, you can request it. Or you can check their connector roadmap first and see if the missing data source is already under development.

Skyvia

Skyvia offers more than 160 connectors, and more to come very soon. It supports connectors for CRMs, accounting, email marketing, e-commerce, human resources, marketing automation, payment processing, product management, all major databases and DWH, flat files, and more. It’s also not a problem whether your data is on-premise or in the cloud.

You can access your on-premise data with peace of mind using the Skyvia Agent. It allows you to connect to databases like SQL Server, MySQL, and more using an encrypted connection. You need to download the Skyvia Agent and install it. Then, download a secured key file and place it in the same folder as the Agent. The Agent is like an unbreakable metal door, and you use the key file to open that door to your on-premise data. You can also set it up so that Skyvia can access only the resources you specify and nothing else.

Customers can also leave a request for a new data connector. And Skyvia will prioritize building it without additional payment.

Transformation

Integrate.io

Integrate.io is a platform that handles data transformations in various ways. It depends on the needs and preferences of the customers. And these transformations are available whether it’s ETL, ELT, or reverse ETL. It also lets you preview data transformations in real time. So, you can see the impact of your changes and check the results.

Integrate.io makes it easy to transform your data. It offers a no-code drag-and-drop interface. It also provides over 220 data transformations, covering different scenarios and use cases. Additionally, you can track and receive alerts on data quality. This ensures you have reliable and accurate data.

Supermetrics

Supermetrics allow you to convert, pivot, sort, and do other transformations. You can do this using Liquid Filters, an open-source template language from Shopify via the Supermetrics API.

Supermetrics provides the data in a denormalized form. It means that combining data doesn’t need relating different tables. Since this tool is for marketers, joining related tables will only confuse them. Supermetrics provide these denormalized data through standard schemas. So, common metrics and data dimensions are ready for use in reports. Users familiar with relatinal data can use custom schemas as well.

Transformations using Liquid will require technical skills. So business users can do transformations in the target reporting platform, like Google Sheets, Excel, or Power BI.

Skyvia

Skyvia is a full-featured ETL service that allows powerful data transformations. It is a no-code solution allowing data splitting, conversion, lookups, and many more.

You can use the Skyvia Data Flow and Control Flow for advanced data pipelines. Transformations for these advanced pipelines are flexible. It supports extending your data with new columns, conditional flows, and summarized values. And all these you can do with parameters, variables, and more for flexibility without code.

Moreover, Skyvia has an Expression Builder to build formulas with many functions. With this, you can convert or extract parts of the data or form new values to suit your needs. And if you love coding in SQL, Skyvia can further extend your transformation needs. It supports multiple joins, groupings, CASE expressions, and more in SELECT queries. And you can also use DML commands like INSERT, UPDATE, and DELETE.

Support

Integrate.io

You can reach Integrate.io through email, chat, phone, and Zoom support. They also offer product documentation, webinars, whitepapers, and blogs for free. And they offer a tailored approach to supporting customers.

Integrate.io has different levels of support. The Starter plan includes 24/7 support using email, chat, Zoom, and phone support. You can also have a dedicated Solutions Engineer. Then, the professional plan includes Starter features plus a 99.5% uptime SLA. And finally, the enterprise plan offers premium support. This includes priority response and a dedicated Slack channel.

Customers who want to avail themselves of premium support can upgrade to the enterprise plan. Or, contact Integrate.io for a custom quote.

And note that you can have 30 days of tailored onboarding in the Starter plan. And the number of days increases as you upgrade to higher plans.

Supermetrics

Supermetrics provides resources for creating ETL pipelines and reports. There are videos, technical documentation, etc. Supermetrics also provides customer onboarding. If this is not enough, you can send a support ticket.

Customer support is a mixed bag in review sites such as G2. Some report good response times, others - longer times. Most of the complaints pertain to bugs mainly resolved by the Supermetrics team.

Skyvia

Skyvia offers free email, chat (on the website or in-app), and forum support for all customers. It also provides extensive documentation with lots of tutorials and user guides.

For paid customers, there's also a phone support option and additional support options for Enterprise customers.

Pricing

Integrate.io

Integrate.io offers three pricing plans For ETL and Reverse ETL. These are Starter, Professional, and Enterprise.

The Starter plan costs $15,000 per year. This plan includes 2 connectors, daily scheduling, and 24/7 support among others. The 2 connectors mean that in your data pipeline, you have 1 data source and 1 target at the most.

The Professional plan costs $25,000 per year. Everything in the Starter plan is here. Plus an hourly scheduling, on-premise connectors, and 99.5% SLA among others.

Customers can add more connectors for $2,000 per year per connector. This applies to both Start and Professional.

The Enterprise plan is a custom plan. It includes everything in the Professional plan. Plus 5-minute scheduling, unlimited REST API, and custom SLA among others. Customers can contact Integrate.io for a custom quote for this plan.

For ELT, the price starts at $199/month for 5 million rows and unlimited connectors.

They also offer a 14-day free trial to try out the product. No freemium plans for Integrate.io.

Supermetrics

Supermetrics have fixed-fee pricing depending on the destination of your pipeline. There’s separate pricing for each of the 16 destinations. So, if you need two destinations, you have to pay separately for each. Each destination pricing plan depends on the number of data sources and users. It also depends on how frequently your ETL pipeline runs. So, if you need to have hourly runs for Google Sheets, you need to avail yourself of the Enterprise plan. Data sources beyond your pricing plan require extra payment.

You can avail of the 14-day free trial limited by 100 queries per day per data source. Some users in review sites consider Supermetrics as pricey for its supported features.

Skyvia

Skyvia Data Integration is a freemium tool with an option to request a 14-day trial. So, price is not a barrier to entry.

And when you’re ready, paid plans start from $19 per month. Pricing tiers depend on a few factors. It includes the number of loaded records, scheduling frequency, and advanced ETL features. There are no sale commitments. And customers can upgrade or downgrade at any time. Check out a detailed comparison here.

If you doubt the price is worth it, check out review sites like G2. Aside from ease of use, reasonable pricing is one of the things Skyvia customers like. So, you can be sure the features you get are worth every penny.