Multi vs. Omni: Conquer Your E-commerce Channel Strategy

Watch the video of the expert talk on how to conquer your channel strategy and deliver exceptional customer experiences across channels.

60 min


Omnichannel and Multichannel are buzzwords that get thrown around at every opportunity in e-commerce. But what's the difference? What do they even mean? Where do you start? Why should you even care?

Watch the video of the panel of industry experts from Calashock, BigCommerce, and Skyvia as they dive into the world of e-commerce channel strategies. This is your one-stop shop for everything you need to know about multichannel and omnichannel to conquer your competition and deliver exceptional customer experiences wherever your customers might be.

At the event, you will:

  • Conquer the confusion. We'll break down the differences, highlight the benefits of each approach and help you work out where to start.
  • Say goodbye to misconceptions as our experts debunk common myths and arm you with the knowledge to hit the ground running.
  • Learn why seamless integration and data flow are the keys to success for both multichannel and omnichannel strategies.
  • Discover practical tips and real-life examples for transitioning from multichannel to omnichannel.
  • Stay ahead of the curve with insights into the latest market trends. Learn about cutting-edge technologies, evolving consumer behaviors, and industry innovations that can take your business to the next level.


Luigi Moccia
Founder and CEO at Calashock
Dmitry Alasania
Head of Product Growth at Skyvia
Halie Adams
Senior Agency Enablement Manager at BigCommerce
Ivan Stefanovski
Director of Client Success at Calashock