Unified Marketing Data in Power BI: Eagle Intelligence Boosts its ROI

Challenge

Eagle Intelligence, an IT consulting agency, was tasked with helping marketing teams gain real-time insights into campaign performance across multiple channels. Marketing data was scattered across platforms like Google Ads, Facebook, LinkedIn, and CRMs such as Dynamics 365 and Salesforce. This fragmentation made it difficult to accurately measure ROI, detect underperforming campaigns, or respond quickly to shifts in campaign performance.

Traditional reporting methods were slow and resource-intensive. API integrations, data modeling, and dashboard development required expert skills and could take weeks or even months to deliver actionable insights. Marketing teams needed a faster, more scalable way to consolidate their data, generate reports, and optimize campaigns without being bogged down by complex technical workflows.

Solution

To tackle the fragmented data challenge, Eagle Intelligence implemented a centralized reporting solution using Skyvia Connectors and Power BI. By leveraging Skyvia, the team was able to pull data from all major advertising platforms and CRMs into a single, unified view.

The simplified integration with multiple data sources, including Google Ads, Facebook, LinkedIn, Dynamics 365, and Salesforce, eliminating the need for complex API coding. Data mapping and synchronization were straightforward, allowing for more data sources to be added as needed.

The centralized Power BI dashboard provides:

• Real-time CPL and conversion tracking across all campaigns
• Budget vs. performance insights to spot overspending or underperforming channels
• Funnel analysis and predictive trends to anticipate outcomes
• Automated KPI alerts for anomalies or overspend

By using Skyvia, Eagle Intelligence accelerated reporting development. Much of the groundwork — data extraction, mapping, and integration — was already handled, freeing internal resources to focus on analytics and actionable insights. Small and larger reporting requests could now be addressed efficiently, creating a more agile workflow for marketing teams.

Results

The centralized Power BI dashboard powered by Skyvia delivered measurable impact within just three months:

• 25% increase in marketing ROI, as teams could quickly identify underperforming channels and reallocate budgets effectively
• 50% faster reporting turnaround, reducing time spent on manual data collection and integration
• Early detection of overspending, allowing teams to catch issues — like a Google Ads overspend — within hours rather than days
• Improved alignment between marketing and sales with all stakeholders working from the same unified data source

Clients reported a dramatic improvement in workflow efficiency and decision-making:

By consolidating data and automating reporting, Skyvia helped Eagle Intelligence transform marketing operations into a highly responsive, data-driven process, enabling smarter, faster decisions across campaigns and channels.