How MovingWorlds Streamlined Operations and Cut Costs with No-Code Integration

Challenge

MovingWorlds, an award-winning social enterprise, connects global social innovators with skilled corporate volunteers to drive measurable social impact. As the organization grew, its operational complexity increased dramatically. With a small technical team and a growing global user base, the company relied on multiple systems to manage its workflows - a custom-built web application, Zoho CRM, Zendesk for support, Mailchimp for marketing, and Streak for Gmail-based CRM operations.

The web app served as the front-end for organizations and volunteers to register, submit projects, and track progress. However, maintaining data consistency between the app and Zoho CRM became increasingly difficult. Every registration, project submission, or update had to flow seamlessly across platforms to trigger onboarding, email sequences, and reporting - but manual syncing led to data discrepancies and workflow delays.

Additionally, the team faced major constraints:

• Limited engineering capacity: only one or two developers managing a growing data ecosystem.
• Expensive alternatives: platforms like Salesforce offered CRM-based community tools but were prohibitively costly.
• Fragmented systems: real-time insights were nearly impossible due to data being split across several platforms.

To sustain growth and maintain quality service, MovingWorlds needed a reliable, no-code integration platform to synchronize data between its systems in real time - without the cost or complexity of traditional development.

Solution

To unify operations across its custom-built platform and Zoho CRM, MovingWorlds turned to Skyvia and replaced a patchwork of manual imports and lightweight Zapier automations with a robust, bidirectional data sync that powers workflows end to end.

Here's how the system works:

When users register on the website, their data is stored in a PostgreSQL database. Through Skyvia, this information is automatically synchronized with Zoho CRM, where it triggers downstream workflows like onboarding emails, learning content delivery, and customer support follow-ups.

Skyvia also manages the reverse flow - when projects or organizational data are reviewed and approved in Zoho, the updates are pushed back into the web app, keeping both environments fully aligned - all without requiring additional coding or developer maintenance.

Skyvia delivered the missing depth and reliability, allowing for advanced automation, precise field mapping, and scalable integration between systems.

Results

With Skyvia in place, MovingWorlds achieved a seamless data flow between its custom web platform, PostgreSQL database, and Zoho CRM - eliminating manual uploads and the need for constant developer intervention. The integration empowered the team to automate multi-directional data syncs, ensuring that every registration, project approval, and status update stayed accurate and current across systems.

The results were transformative both operationally and strategically:

• Significant cost savings: Avoided major engineering expenses that would have come with custom connectors or CRM migration.
• Improved team productivity: Non-technical staff could now manage and adjust integrations independently, freeing engineers to focus on platform innovation.
• Faster experimentation: Click-not-code workflows allowed the team to quickly test, adapt, and optimize their data processes without waiting for developer cycles.
• Better data reliability: Automatic synchronization reduced duplication and human error, ensuring clean and up-to-date information across all tools.