Automating Campaign Insights: Project Syndicate’s Path to Data Efficiency

Challenge

As the company expanded its newsletter program from 6 to 9 active campaigns — and planned for more — their marketing team quickly ran into limitations with Mailchimp’s built-in analytics. The platform couldn’t provide a unified view across multiple campaigns, making it difficult to compare performance, track engagement trends, or evaluate revenue impact at scale.

With overlapping subscriber lists and no easy way to segment or group data across campaigns, gaining actionable insights became increasingly difficult.

On top of that, tying newsletter performance to web behavior and conversion data from Google Analytics (GA4) required time-consuming manual work. Without an automated, scalable way to bring all data sources together, their analytics lacked the speed, clarity, and depth needed for data-driven decisions.

Solution

To overcome reporting limitations and scale their analytics efforts, the company turned to Skyvia’s no-code data integration platform. Within days, they replaced a patchwork of manual tasks and costly tooling with a streamlined, automated pipeline.

Skyvia automates the replication of newsletter campaign data from Mailchimp into a centralized PostgreSQL database. Simultaneously, Google Analytics (GA4) provides website performance data directly to Tableau. Tableau then integrates both data sources to deliver comprehensive performance metrics, revenue attribution, and engagement insights.

Using Skyvia, the team:

• Automated data replication from Mailchimp to their centralized PostgreSQL database — ensuring near real-time access to campaign performance metrics.
• Unified marketing and web analyticsby blending Mailchimp and GA4 data in Tableau, creating a single source of truth for performance, attribution, and engagement insights.
• Eliminated manual exports and filtering, which had previously drained resources and introduced inconsistencies.
• Improved reliability and trust in data, thanks to Skyvia’s scheduling and alerting features, which quickly flag any failed syncs.
• Reduced integration costsby replacing their previous, more expensive solution.
• Gained greater data ownership, with replicated data now stored securely in their own infrastructure — providing both accessibility and resilience.

Bonus Wins

• User-Centric Design: “The UI is clean, well-organized, and easy to navigate,” noted Samuel, Data Lead, highlighting Skyvia’s approachable interface and intuitive visual query builder.
• Scalable for the Future:With their core pipeline in place, the team is now preparing to integrate additional data sources — including CMS and content syndication performance — into the same reporting ecosystem.

Results

By implementing Skyvia, the company transformed how they manage, analyze, and act on their marketing data.

• Analytics depth improved significantly— campaign performance is now evaluated in context with web traffic, conversions, and engagement metrics, all in a single Tableau dashboard.
• Manual processes were eliminated, saving hours of repetitive work and reducing the risk of reporting errors.
• Cost efficiency increased, with Skyvia replacing a higher-priced solution while maintaining reliability and flexibility.
• Data control and resilience improved, thanks to full ownership of replicated data stored securely in their own PostgreSQL infrastructure.
• The analytics stack became scalable, paving the way to incorporate future data sources like CMS and syndication platforms.