How TWOFOUR Digital Agency Streamlined Data Integration and Boosted Performance

Challenge

TWOFOUR Digital Agency faced a common challenge that many agencies struggle with: the need to consolidate and analyze large volumes of performance and marketing data from multiple sources. As a digital agency handling various client projects, the company needed an efficient way to integrate and process data from tools like LinkedIn Ads, Harvest, and Shopify without losing control over the data and ensuring that the process was scalable and cost-effective.

At first, the agency relied on direct connectors and slow, cumbersome processes that lacked flexibility and historical data storage. As a result, they struggled with managing and transforming data for insightful reporting and business decisions, and found it increasingly difficult to handle growing data volumes. This was especially critical as the company expanded its client base and data requirements.

Solution

The agency turned to Skyvia to streamline its data integration process. With Skyvia’s easy-to-use interface and powerful SQL query feature, they were able to quickly connect to various data sources, including LinkedIn Ads, and filter only the necessary fields for integration with BigQuery. By using Skyvia’s Import feature, they gained full control over the data they were pulling, avoiding unnecessary fields that weren’t needed for their analysis.

Skyvia’s platform allowed the team to automate the process of moving data from various tools into a data warehouse of their choice, ensuring that the information was always up to date and accessible for reporting and analysis.

Results

With Skyvia, TWOFOUR saw immediate improvements in the speed and efficiency of their data operations. The team no longer struggled with slow connectors or unreliable integrations, and could now rely on faster, automated workflows that integrated data in near-real-time. Skyvia’s user-friendly UI and the ability to perform data transformations directly in Google BigQuery meant the agency could make critical decisions faster without worrying about data quality or integrity.

• Cost Efficiency: With Skyvia’s transparent pricing and efficient data handling, the agency saved significantly on both data storage and integration costs.
• Performance: Data integration was smoother, with integrations running once a day. The time spent on data management was also drastically reduced, freeing up resources for more strategic tasks. Reports became faster and more reliable, helping the agency meet client expectations more efficiently.
• Control & Flexibility: Skyvia provides full control over imported data, enabling to focus on analyzing relevant data without dealing with unnecessary complexities. The Query feature, in particular, proved invaluable for quickly exploring and transforming data.