Hightouch vs Funnel vs Skyvia

Hightouch and Funnel both offer a data integration solution. Compare the features and benefits, data sources and destinations, and see which meets your needs. Look at the side-by-side comparison chart of the two data integration solutions.

Look at the side-by-side comparison chart

Hightouch

vs

Funnel

vs

Skyvia

About the Services

Hightouch

Hightouch is a reverse ETL tool that syncs your data warehouse with cloud apps your business runs on. Since its launch, its customer base has grown including Spotify, NBA, and TripAdvisor.

It works by defining the source and target of your data. You can select from 150+ sources and destinations. The pricing plan limits the number of destinations you can use. You can define the pipeline model using SQL, dbt, or a visual table selector. Hightouch allows the sync schedule to automate the data flow. You can perform syncs hourly or more often in the highest-paid plan.

Hightouch secures your data with SOC 2, HIPAA, GDPR, CCPA, and Privacy Shield. So, it ensures your data safety and privacy.

Funnel

Funnel is a marketing data platform. It provides business-ready data for reporting and analysis. It focuses on marketers to become more data-driven. Since its launch in 2014, it has served 1800+ customers, including Samsung, Adidas, and Sony.

It connects to marketing apps and stores them in Funnel. Then, Funnel becomes a centralized hub for all your marketing data. You can share this data with analytics tools like Tableau and Power BI or Google Sheets and Excel. You can also make scheduled exports to data warehouses in AWS, Azure, and Snowflake.

Funnel has a web interface. No coding is needed. You just fill in the forms necessary for the tool to work. If you wish to try it out, you need to book a demo first. Funnel gathers your information during this demo using your own data. You can discuss the trial period and the next steps with their experts.

Funnel stores your data. If you worry about security and privacy, they are ISO 27001, SOC 2 Type I, GDPR, and CCPA certified. With an Enterprise plan, you can choose the region where to store your data (EU or US).

Skyvia

Skyvia is a no-code cloud data integration platform for many data integration scenarios. It’s an all-rounder tool for ETL, ELT, Reverse ETL, data migration, one-way and bi-directional data sync, workflow automation, and more. Devart launched this fantastic product in 2014 for cloud data integration and backup.

Skyvia offers more than 160 ready-made data connectors. These are available for thousands of free users, including 2000+ paid customers. Big names like Hyundai and General Electric trust Skyvia to process their data. Its easy-to-use, drag-and-drop interface suits both IT professionals and business users. And don’t take our word for it. Listen to G2 reviewers about how easy it is to start and work with it. Data integration experts who used other tools can adapt with little to no help from support.

Skyvia has flexible pricing plans perfect for small startups and large enterprises. So, it makes it applicable to businesses of all sizes. Also, Skyvia’s freemium model allows users to start using it now and then decide if they need to upgrade later.

The safety of your data is also our prime concern. So, we hosted it in Microsoft Azure cloud, providing the best data security and privacy. It complies with a wide set of security standards, including SOC 2, ISO 27001, and many others.

HightouchFunnelSkyvia
FocusReverse ETLETLData ingestion, ELT, ETL, reverse ETL, data sync, workflow automation.
Skill levelNo-code, low-code solutions.
SQL and dbt for defining data models.
No-code solutions.No-code and easy to use wizard.
Sources20+500+160+
Destinations130+1Supported data sources, including databases, data warehouses, cloud apps and flat files.
Database replicationFull and incremental loading.
Supports Change Data Capture (CDP).
Full or incremental load.Full table and incremental via change data capture.
Ability for customers to add new data sourcesUsing Custom Destination Toolkit or request for new sources/destinations.By request.Yes, by request or using REST API connector.
G2 customer satisfaction4.6 out of 5
289 reviews
4 out of 5
105 reviews
4.7 out of 5
167 Reviews
Peer Insights satisfactionNoneNone4.8
87 Ratings
Developer toolsPersonalization and REST API, CLI,
Customer Studio (Business Plan only).
Extensions to alerting, model building, and sync scheduling to dbt,
Fivetran, Airflow and more.
Funnel Web Interface.REST connector for data sources that have REST API.
Advanced ETL capabilitiesREST API, dbt and other developer tool integration.NoneVisual ETL data pipeline designer with data orchestration capabilities.
Compliance and security certificationsSOC 2 Type 2, GDPR, HIPAA, CCPA, Privacy Shield.ISO 27001, SOC 2 Type I, GDPR, CCPA.HIPAA, GDPR, PCI DSS.
ISO 27001 and SOC 2 (by Azure).
Purchase processUse the Free Tier, or start the 30-day trial, then talk to Sales.Book a demo, do the trial, then talk to sales.Self-service or sales.
Vendor lock-inAnnual or monthly.Annual or monthly.Monthly or annual contracts.
Pricing4 Pricing Plans (Free, Starter, Pro, Business).
With a 30-day free trial for paid plans.
Different pricing plans for marketers and agencies.

Billed annually or monthly.

With free trial for an unspecified period.
Volume-based and feature-based pricing. Freemium model allows to start with a free plan.

Connectors

Hightouch

Hightouch can connect to 150+ connectors, including data warehouses, SQL and NoSQL databases, SaaS tools, and many more. There are more than 20 data warehouses, and about 10 of them can act as both source and destinations. The remaining 130+ act as destinations only.

You can use all available data sources in your reverse ETL pipelines for all plans. The pricing plan defines the number of available destinations. The free plan allows only one billable destination, not including free destinations like Excel, Google Sheets, and Airtable.

You also have two options if your source and destination are not in their list of connectors. You can either request Hightouch to support it or use the Custom Destination Toolkit and build it yourself.

Funnel

Funnel supports 230+ core connectors available for all pricing plans and custom connectors. There are more that 500 core and custom connectors supported in total. The lowest pricing plan allows using core connectors only. The Plus pricing plan allows using three custom connectors. The Enterprise plan allows using ten custom connectors.

If your data source is unavailable in the core or custom connectors list, you can request it from Funnel. However, Funnel doesn't guarantee to add the requested data source.

The only supported destination is Funnel. If you need to load data to a data warehouse, it needs to be in Funnel first. Then you can share it with known data warehouses like AWS, Azure, Google Cloud, and Snowflake.

Skyvia

Skyvia offers more than 160 connectors, and more to come very soon. It supports connectors for CRMs, accounting, email marketing, e-commerce, human resources, marketing automation, payment processing, product management, all major databases and DWH, flat files, and more. It’s also not a problem whether your data is on-premise or in the cloud.

You can access your on-premise data with peace of mind using the Skyvia Agent. It allows you to connect to databases like SQL Server, MySQL, and more using an encrypted connection. You need to download the Skyvia Agent and install it. Then, download a secured key file and place it in the same folder as the Agent. The Agent is like an unbreakable metal door, and you use the key file to open that door to your on-premise data. You can also set it up so that Skyvia can access only the resources you specify and nothing else.

Customers can also leave a request for a new data connector. And Skyvia will prioritize building it without additional payment.

Transformation

Hightouch

You can perform transformations in Hightouch using SQL queries and functions with a visual table selector. You can also do dbt transformations like joining, aggregating, pivoting, and more in SQL or coding in Python.

You can design these transformations through Hightouch models after defining your data source. Your transformation options in Hightouch should be enough for almost any reverse ETL projects. And there’s even more transformation you can do in destinations like Excel or Google Sheets.

Funnel

There’s no coding required to perform transformations. Transformations are analysis-centric using the terms dimensions and metrics. You can define dimensions and metrics with rules by filling up a form.

You are able to deduplicate data, group data, create views and share them with your team. If available capabilities are not enough, you can perform further transformations outside Funnel. This is possible with reporting and visualization tools like Power BI and Looker.

Skyvia

Skyvia is a full-featured ETL service that allows powerful data transformations. It is a no-code solution allowing data splitting, conversion, lookups, and many more.

You can use the Skyvia Data Flow and Control Flow for advanced data pipelines. Transformations for these advanced pipelines are flexible. It supports extending your data with new columns, conditional flows, and summarized values. And all these you can do with parameters, variables, and more for flexibility without code.

Moreover, Skyvia has an Expression Builder to build formulas with many functions. With this, you can convert or extract parts of the data or form new values to suit your needs. And if you love coding in SQL, Skyvia can further extend your transformation needs. It supports multiple joins, groupings, CASE expressions, and more in SELECT queries. And you can also use DML commands like INSERT, UPDATE, and DELETE.

Support

Hightouch

Hightouch support varies based on the pricing plan. However, product documentation and learning resources are available for all plans.

For the Free, Starter, and Pro plans, you can use email and Intercom with a 72-hour SLA. The Business plan provides custom email and Intercom SLA, and allows you to add a custom product uptime and support SLA. You can have a dedicated CSM and avail yourself of professional services.
Consult their Support and Pricing page for more details.

Funnel

Funnel support depends on the pricing plan you choose.

For the Essentials plan, you can only contact support by email without SLA. With the Plus plan, you can contact support by chat and email. The Funnel team can guide you through setup and configuration. For the Enterprise plan, priority chat and email support are available. You can also avail yourself of an Enterprise SLA.

The product guides, videos, and knowledge base are available for all plans.

Skyvia

Skyvia offers free email, chat (on the website or in-app), and forum support for all customers. It also provides extensive documentation with lots of tutorials and user guides.

For paid customers, there's also a phone support option and additional support options for Enterprise customers.

Pricing

Hightouch

Hightouch pricing has 4 plans: Free, Starter, Pro, and Business. The main difference between the pricing plans is the number of billable destinations. Such destinations as connectors for Excel, Google Sheets, Airtable, and more are available for free. Destinations like Netsuite, Microsoft Dynamics, and Salesforce Marketing Cloud are premium destinations, available for the Business plan only.

Support, security and number of workspaces also vary depending on the plan. Hightouch offers a 30-day free trial for the paid plans.

Funnel

Pricing in Funnel is for marketers and marketing agencies. Each has three pricing plans.

For marketers, there are Essential, Plus, and Enterprise plans. For marketing agencies, there are Small, Medium, and Large plans. The details and price for each are the same based on their pricing page. Pricing is monthly but billed annually. Though the lowest plan has a monthly billing option for higher price.

Each plan defines how many custom connectors, users, and support you get. Although, there are different pricing plans, the review sites users consider Funnel expensive.

Skyvia

Skyvia Data Integration is a freemium tool with an option to request a 14-day trial. So, price is not a barrier to entry.

And when you’re ready, paid plans start from $19 per month. Pricing tiers depend on a few factors. It includes the number of loaded records, scheduling frequency, and advanced ETL features. There are no sale commitments. And customers can upgrade or downgrade at any time. Check out a detailed comparison here.

If you doubt the price is worth it, check out review sites like G2. Aside from ease of use, reasonable pricing is one of the things Skyvia customers like. So, you can be sure the features you get are worth every penny.