About the Services
Informatica
Informatica is an iPaaS platform offering solutions for the enterprise sector. It’s capable of ETL, ELT, and cloud management. It started in 1993. And now, they have 5000+ customers, including Dolby, Twitch, and more.
Informatica offers integration products for both cloud and on-premise cases. The most popular products are PowerCenter and Intelligent Data Management Cloud platform. You can start for free, but you need a work email. So, Gmail, Outlook, and the like won’t pass the registration.
They have a low-code, no-code GUI tool for both cloud and on-premises. They also have an AI recommendation engine called Claire AI. But the ease of use is a mixed bag from users in review sites. Some say it’s easy to use. But others feel it’s too complex and hard to navigate.
Like other data integration tools, Informatica ensures your data is private. They have SOC 2, HIPAA, GDPR, and other certifications.
Supermetrics
Supermetrics is a tool for delivering sales and marketing data into reporting tools. It was launched in 2013 and now serves more than 17,000 customers, according to its website.
Supermetrics is a web-based ETL tool that lets you connect to 120+ sources and 16 destinations. It is a simple fill-in-the-blanks form and easy-to-use query tool without coding focused on marketers. So if you're tech-savvy and find the tool doesn't fit your needs, keep in mind that it just wasn't designed for data professionals and developers. Note that if you sign-up for at least one year, you can't opt out and get a refund as a general policy. Use the 14-day trial to test it first.
Supermetrics has the ETL tool components. You can set your data source and destination, and you can define transformations through the Supermetrics API. It’s the most technical thing you can have with this tool. But most of the users admire its easy integration into Google Sheets and Excel.
Supermetrics has SOC 2 Type II, GDPR, and CCPA certifications. These ensure your data is safe until it reaches the destination.
Skyvia
Skyvia is a no-code cloud data integration platform for many data integration scenarios. It’s an all-rounder tool for ETL, ELT, Reverse ETL, data migration, one-way and bi-directional data sync, workflow automation, and more. Devart launched this fantastic product in 2014 for cloud data integration and backup.
Skyvia offers more than 180 ready-made data connectors. These are available for thousands of free users, including 2000+ paid customers. Big names like Hyundai and General Electric trust Skyvia to process their data. Its easy-to-use, drag-and-drop interface suits both IT professionals and business users. And don’t take our word for it. Listen to G2 reviewers about how easy it is to start and work with it. Data integration experts who used other tools can adapt with little to no help from support.
Skyvia has flexible pricing plans perfect for small startups and large enterprises. So, it makes it applicable to businesses of all sizes. Also, Skyvia’s freemium model allows users to start using it now and then decide if they need to upgrade later.
The safety of your data is also our prime concern. So, we hosted it in Microsoft Azure cloud, providing the best data security and privacy. It complies with a wide set of security standards, including SOC 2, ISO 27001, and many others.
 |  |  | |
|---|---|---|---|
| Focus | Data Ingestion, ETL. | ETL | Data ingestion, ELT, ETL, reverse ETL, data sync, workflow automation. |
| Skill level | Varies from low-code to high-code, depending on the product. | No-code solutions. Liquid template language for transformations. | No-code wizard. Top-rated as one of the easiest ETL tools by G2. |
| Sources | 90+ | 120+ | 180+ |
| Destinations | Cloud, on-premises, mobile, and social data sources. | 16 | Supported data sources, including databases, data warehouses, cloud apps and flat files. |
| Database replication | Full table; incremental via change data capture. | Full or incremental load. | Full table and incremental via change data capture. |
| Ability for customers to add new data sources | Yes, by Connector Toolkit Developer. | By request. | Ye s, by request or using REST API connector. |
| G2 customer satisfaction | 4.2 out of 5 264 reviews | 4.4 out of 5 596 reviews | 4.8 out of 5 217 Reviews |
| Peer Insights satisfaction | 4.2 308 Ratings | 4 out of 5 2 reviews | 4.8 103 Ratings |
| Developer tools | Informatica Developer Tool, REST API, Connector Toolkit. | Supermetrics Hub and API. | REST connector for data sources that have REST API. |
| Advanced ETL capabilities | Visual ETL designer, Claire AI. | Supermetrics API. | Visual ETL data pipeline designer with data orchestration capabilities. |
| Compliance and security certifications | SOC 1, SOC 2, SOC 3, HIPAA / HITECH, GDPR, Privacy Shield. | SOC 2 Type 2, GDPR, CCPA. | HIPAA, GDPR, PCI DSS. ISO 27001 and SOC 2 (by Azure). |
| Purchase process | Requires conversation with sales. | Use the 14-day free trial and talk to sales. | Self-service or sales. |
| Vendor lock-in | Annual contracts. | Annual contracts. | Monthly or annual contracts. |
| Pricing | Consumption-based pricing. | Fixed-fee pricing depending on destination. Contact sales for more information. With a 14-day free trial. | Volume-based and feature-based pricing. Freemium model allows to start with a free plan. |
Connectors
Informatica
Informatica’s platform boasts 50K+ high-performance, metadata-aware connections based on its website. But this is not the actual number of connectors. The list of Informatica connectors shows less than 100. It supports SaaS apps, relational databases, data warehouses, and more. It also supports ODBC, JDBC, OData, and REST API. And with these, the number of connectors can increase but will not reach 50K.
You can request new connectors or use the Connector Toolkit for developers.
Supermetrics
Supermetrics allows you to connect to 120+ connectors. The apps list includes sales and marketing platforms, data warehouses, and data lakes. There are only 16 destinations supported. Some popular sources are Google Ads, Facebook Ads, and Google Analytics. Popular destinations are Google Sheets, Looker Studio, and BigQuery.
Note that the pricing depends on the destination. For example, you need to load your data to Excel and then to Snowflake. Each has separate pricing. The pricing plan for each destination limits the number of sources you can connect to. So, you better plan your destination to avoid paying more. For example, instead of loading data to Power BI and Snowflake, use Snowflake only. You can connect any reporting or visualization tool to Snowflake.
If you can't find the needed data source in their list, you can request it. Or you can check their connector roadmap first and see if the missing data source is already under development.
Skyvia
Skyvia offers more than 180 connectors, and more to come very soon. It supports connectors for CRMs, accounting, email marketing, e-commerce, human resources, marketing automation, payment processing, product management, all major databases and DWH, flat files, and more. It’s also not a problem whether your data is on-premise or in the cloud.
You can access your on-premise data with peace of mind using the Skyvia Agent. It allows you to connect to databases like SQL Server, MySQL, and more using an encrypted connection. You need to download the Skyvia Agent and install it. Then, download a secured key file and place it in the same folder as the Agent. The Agent is like an unbreakable metal door, and you use the key file to open that door to your on-premise data. You can also set it up so that Skyvia can access only the resources you specify and nothing else.
Customers can also leave a request for a new data connector. And Skyvia will prioritize building it without additional payment.
Transformation
Informatica
Informatica offers various data transformation capabilities like aggregation, masking, filtering, parsing, and more. The service processes data transformations in real-time or batch. It also uses AI to map columns to increase productivity.
Informatica offers simple transformations only in their free Cloud Data Integration. Grab a paid plan to enjoy advanced transformations. And get the highest-paid plan to have more data-quality services.
Supermetrics
Supermetrics allow you to convert, pivot, sort, and do other transformations. You can do this using Liquid Filters, an open-source template language from Shopify via the Supermetrics API.
Supermetrics provides the data in a denormalized form. It means that combining data doesn’t need relating different tables. Since this tool is for marketers, joining related tables will only confuse them. Supermetrics provide these denormalized data through standard schemas. So, common metrics and data dimensions are ready for use in reports. Users familiar with relatinal data can use custom schemas as well.
Transformations using Liquid will require technical skills. So business users can do transformations in the target reporting platform, like Google Sheets, Excel, or Power BI.
Skyvia
Skyvia is a full-featured ETL service that allows powerful data transformations. It is a no-code solution allowing data splitting, conversion, lookups, and many more.
You can use the Skyvia Data Flow and Control Flow for advanced data pipelines. Transformations for these advanced pipelines are flexible. It supports extending your data with new columns, conditional flows, and summarized values. And all these you can do with parameters, variables, and more for flexibility without code.
Moreover, Skyvia has an Expression Builder to build formulas with many functions. With this, you can convert or extract parts of the data or form new values to suit your needs. And if you love coding in SQL, Skyvia can further extend your transformation needs. It supports multiple joins, groupings, CASE expressions, and more in SELECT queries. And you can also use DML commands like INSERT, UPDATE, and DELETE.
Support
Informatica
Informatica support depends on your pricing plan.
For the free Data Loader, you only have the community to support you. But the free Cloud Data Integration lets you enjoy the community and live chat.
For the paid tiers, you have Cloud Data Integration – PayGo. It lets you enjoy the community, live chat, and basic support. Meanwhile, the Intelligent Data Management Cloud offers community and premium support.
Informatica also offers comprehensive documentation, a portal with learning courses, and certification training.
Supermetrics
Supermetrics provides resources for creating ETL pipelines and reports. There are videos, technical documentation, etc. Supermetrics also provides customer onboarding. If this is not enough, you can send a support ticket.
Customer support is a mixed bag in review sites such as G2. Some report good response times, others - longer times. Most of the complaints pertain to bugs mainly resolved by the Supermetrics team.
Skyvia
Skyvia offers free email, chat (on the website or in-app), and forum support for all customers. It also provides extensive documentation with lots of tutorials and user guides.
For paid customers, Skyvia offers a prioritized support including additional support options for Enterprise customers.
Pricing
Informatica
Informatica uses consumption-based pricing. It measures consumption in what they call Informatica Processing Unit (IPU). You need to subscribe to enough IPUs in advance for your data integration needs.
Informatica also offers a free tier for their Cloud Data Integration. But with it, you only get simple transformations and live chat support. Also unavailable are SOC 2 Compliance, API Management, data privacy, and more.
The paid tiers offer better support and the features missing in the free tier. For more information, visit Informatica’s website.
Note that one of the dislikes about Informatica is its price. Reviews in G2 report it’s very pricey.
Supermetrics
Supermetrics have fixed-fee pricing depending on the destination of your pipeline. There’s separate pricing for each of the 16 destinations. So, if you need two destinations, you have to pay separately for each. Each destination pricing plan depends on the number of data sources and users. It also depends on how frequently your ETL pipeline runs. So, if you need to have hourly runs for Google Sheets, you need to avail yourself of the Enterprise plan. Data sources beyond your pricing plan require extra payment.
You can avail of the 14-day free trial limited by 100 queries per day per data source. Some users in review sites consider Supermetrics as pricey for its supported features.
Skyvia
Skyvia Data Integration is a freemium tool with an option to request a 14-day trial. So, price is not a barrier to entry.
And when you’re ready, paid plans start from $19 per month. Pricing tiers depend on a few factors. It includes the number of loaded records, scheduling frequency, and advanced ETL features. There are no sale commitments. And customers can upgrade or downgrade at any time. Check out a detailed comparison here.
If you doubt the price is worth it, check out review sites like G2. Aside from ease of use, reasonable pricing is one of the things Skyvia customers like. So, you can be sure the features you get are worth every penny.