About the Services
Matillion
Matillion is a unified data productivity platform for designing data pipelines. You can do ETL, ELT, Reverse ETL, or data replication with different Matillion services. Matillion has the Data Productivity Cloud, which includes the Data Loader, Designer, and Matillion ETL. It started in 2011 and has gained more than 1200 customers since then. Some of them are big-name companies like Cisco, Western Union, and more.
Matillion Data Loader extracts the data and loads it to a destination of choice, but no transformations are available. It works with a web-based wizard interface.
For a fully-featured ETL/ELT solution, you can use Matillion ETL or Matillion Data Productivity Cloud. Both of them use a drag-and-drop interface. The difference is in their setup and deployment. You deploy Matillion ETL in your chosen cloud provider and data platform. As for Matillion Data Productivity Cloud, Matillion itself hosts it, so you don't need a separate setup.
Matillion complies with industry-standard certifications for data privacy and security. You can check their Security Portal for details on certification on SOC 2, GDPR, and others.
Funnel
Funnel is a marketing data platform. It provides business-ready data for reporting and analysis. It focuses on marketers to become more data-driven. Since its launch in 2014, it has served 1800+ customers, including Samsung, Adidas, and Sony.
It connects to marketing apps and stores them in Funnel. Then, Funnel becomes a centralized hub for all your marketing data. You can share this data with analytics tools like Tableau and Power BI or Google Sheets and Excel. You can also make scheduled exports to data warehouses in AWS, Azure, and Snowflake.
Funnel has a web interface. No coding is needed. You just fill in the forms necessary for the tool to work. If you wish to try it out, you need to book a demo first. Funnel gathers your information during this demo using your own data. You can discuss the trial period and the next steps with their experts.
Funnel stores your data. If you worry about security and privacy, they are ISO 27001, SOC 2 Type I, GDPR, and CCPA certified. With an Enterprise plan, you can choose the region where to store your data (EU or US).
Skyvia
Skyvia is a no-code cloud data integration platform for many data integration scenarios. It’s an all-rounder tool for ETL, ELT, Reverse ETL, data migration, one-way and bi-directional data sync, workflow automation, and more. Devart launched this fantastic product in 2014 for cloud data integration and backup.
Skyvia offers more than 180 ready-made data connectors. These are available for thousands of free users, including 2000+ paid customers. Big names like Hyundai and General Electric trust Skyvia to process their data. Its easy-to-use, drag-and-drop interface suits both IT professionals and business users. And don’t take our word for it. Listen to G2 reviewers about how easy it is to start and work with it. Data integration experts who used other tools can adapt with little to no help from support.
Skyvia has flexible pricing plans perfect for small startups and large enterprises. So, it makes it applicable to businesses of all sizes. Also, Skyvia’s freemium model allows users to start using it now and then decide if they need to upgrade later.
The safety of your data is also our prime concern. So, we hosted it in Microsoft Azure cloud, providing the best data security and privacy. It complies with a wide set of security standards, including SOC 2, ISO 27001, and many others.
 |  |  | |
|---|---|---|---|
| Focus | ETL, ELT, Reverse ETL, data replication | ETL | Data ingestion, ELT, ETL, reverse ETL, data sync, workflow automation. |
| Skill level | No-code, low-code solution. | No-code solutions. | No-code wizard. Top-rated as one of the easiest ETL tools by G2. |
| Sources | 150+ | 500+ | 180+ |
| Destinations | Popular services, warehouses, and databases. | 1 | Supported data sources, including databases, data warehouses, cloud apps and flat files. |
| Database replication | Full and incremental loading. | Full or incremental load. | Full table and incremental via change data capture. |
| Ability for customers to add new data sources | Yes, using wizard-driven custom connector framework. | By request. | Ye s, by request or using REST API connector. |
| G2 customer satisfaction | 4.3 out of 5 38 reviews | 4 out of 5 105 reviews | 4.8 out of 5 217 Reviews |
| Peer Insights satisfaction | 4.4 66 Ratings | None | 4.8 103 Ratings |
| Developer tools | Matillion ETL, Matillion Data Productivity Cloud Designer, Matillion ETL API | Funnel Web Interface. | REST connector for data sources that have REST API. |
| Advanced ETL capabilities | Run Python scripts, dbt commands, and Databricks Notebook. | None | Visual ETL data pipeline designer with data orchestration capabilities. |
| Compliance and security certifications | SOC 2, HIPAA, GDPR, ISO 27001, CCPA, CSA Star | ISO 27001, SOC 2 Type I, GDPR, CCPA. | HIPAA, GDPR, PCI DSS. ISO 27001 and SOC 2 (by Azure). |
| Purchase process | Requires a conversation with sales. | Book a demo, do the trial, then talk to sales. | Self-service or sales. |
| Vendor lock-in | Annual subscription. | Annual or monthly. | Monthly or annual contracts. |
| Pricing | Consumption-based pricing based on Matillion credits. With 30-day free trial + 500 Matillion credits. No free plan. | Different pricing plans for marketers and agencies. Billed annually or monthly. With free trial for an unspecified period. | Volume-based and feature-based pricing. Freemium model allows to start with a free plan. |
Connectors
Matillion
You can use 150+ pre-built connectors from Matillion. These includes connections to social media, ERP, CRM, relational databases, and more that can be used for loading to data warehouse. Matillion can also reverse ETL using 7 Output Components that includes Salesforce, Azure SQL, and AWS RDS.
They also let you create your own connectors using the wizard-driven custom connector framework. However, the availability of your own connector depends on your skills to do this.
Funnel
Funnel supports 230+ core connectors available for all pricing plans and custom connectors. There are more that 500 core and custom connectors supported in total. The lowest pricing plan allows using core connectors only. The Plus pricing plan allows using three custom connectors. The Enterprise plan allows using ten custom connectors.
If your data source is unavailable in the core or custom connectors list, you can request it from Funnel. However, Funnel doesn't guarantee to add the requested data source.
The only supported destination is Funnel. If you need to load data to a data warehouse, it needs to be in Funnel first. Then you can share it with known data warehouses like AWS, Azure, Google Cloud, and Snowflake.
Skyvia
Skyvia offers more than 180 connectors, and more to come very soon. It supports connectors for CRMs, accounting, email marketing, e-commerce, human resources, marketing automation, payment processing, product management, all major databases and DWH, flat files, and more. It’s also not a problem whether your data is on-premise or in the cloud.
You can access your on-premise data with peace of mind using the Skyvia Agent. It allows you to connect to databases like SQL Server, MySQL, and more using an encrypted connection. You need to download the Skyvia Agent and install it. Then, download a secured key file and place it in the same folder as the Agent. The Agent is like an unbreakable metal door, and you use the key file to open that door to your on-premise data. You can also set it up so that Skyvia can access only the resources you specify and nothing else.
Customers can also leave a request for a new data connector. And Skyvia will prioritize building it without additional payment.
Transformation
Matillion
Matillion has 40+ transformation components available for Matillion ETL and 30+ components available for Matillion Data Productivity Cloud Designer. Both products support running Python scripts and dbt commands for more complex transformations. It also has an Expression Editor for creating formulas or expressions in components.
You can place these components in the pipeline canvas using drag-and-drop. These components can do aggregating, pivoting, joining, and more. You can also use these components regardless of the target data warehouse. Scripting components are available for all pricing plans in Matillion ETL. But for Data Productivity Cloud it can be used only in the Enterprise plan.
Funnel
There’s no coding required to perform transformations. Transformations are analysis-centric using the terms dimensions and metrics. You can define dimensions and metrics with rules by filling up a form.
You are able to deduplicate data, group data, create views and share them with your team. If available capabilities are not enough, you can perform further transformations outside Funnel. This is possible with reporting and visualization tools like Power BI and Looker.
Skyvia
Skyvia is a full-featured ETL service that allows powerful data transformations. It is a no-code solution allowing data splitting, conversion, lookups, and many more.
You can use the Skyvia Data Flow and Control Flow for advanced data pipelines. Transformations for these advanced pipelines are flexible. It supports extending your data with new columns, conditional flows, and summarized values. And all these you can do with parameters, variables, and more for flexibility without code.
Moreover, Skyvia has an Expression Builder to build formulas with many functions. With this, you can convert or extract parts of the data or form new values to suit your needs. And if you love coding in SQL, Skyvia can further extend your transformation needs. It supports multiple joins, groupings, CASE expressions, and more in SELECT queries. And you can also use DML commands like INSERT, UPDATE, and DELETE.
Support
Matillion
Matillion customers always have access to technical documentation, Support Portal, and learning resources. This is regardless of their availed pricing plan.
The next level of support is Mission Critical and Mission Critical Plus. Both offer faster response, expert staff, and more. These support options are available for Advanced and Enterprise pricing tiers. Whether this is another payment on top of the pricing tiers is not clear on the Pricing page. So, you need to contact Sales for clarification.
Funnel
Funnel support depends on the pricing plan you choose.
For the Essentials plan, you can only contact support by email without SLA. With the Plus plan, you can contact support by chat and email. The Funnel team can guide you through setup and configuration. For the Enterprise plan, priority chat and email support are available. You can also avail yourself of an Enterprise SLA.
The product guides, videos, and knowledge base are available for all plans.
Skyvia
Skyvia offers free email, chat (on the website or in-app), and forum support for all customers. It also provides extensive documentation with lots of tutorials and user guides.
For paid customers, Skyvia offers a prioritized support including additional support options for Enterprise customers.
Pricing
Matillion
You can try Matillion for 30 days free and then choose between 3 pricing tiers where features and support level up. Matillion uses consumption-based pricing and a credit is the unit of measurement. The computation of credit consumption differs in Matillion ETL and Data Productivity Cloud, so check out their Pricing page or ask a Sales representative for more details.
Paid plans start at $2/credit for the Basic tier. Then, the cost increases if you go for the Advanced and Enterprise tiers.
Buying a Matillion plan is a 1-year contract with a Service Level Agreement. So, make sure to use the trial period before deciding if this is good for you. Note also that setting up Matillion ETL introduces separate pricing plans - one for the cloud provider (Azure, AWS, GCP) and another for the data platform (Snowflake, Redshift, etc.). And this does not include the technical expertise needed for the setup.
Funnel
Pricing in Funnel is for marketers and marketing agencies. Each has three pricing plans.
For marketers, there are Essential, Plus, and Enterprise plans. For marketing agencies, there are Small, Medium, and Large plans. The details and price for each are the same based on their pricing page. Pricing is monthly but billed annually. Though the lowest plan has a monthly billing option for higher price.
Each plan defines how many custom connectors, users, and support you get. Although, there are different pricing plans, the review sites users consider Funnel expensive.
Skyvia
Skyvia Data Integration is a freemium tool with an option to request a 14-day trial. So, price is not a barrier to entry.
And when you’re ready, paid plans start from $19 per month. Pricing tiers depend on a few factors. It includes the number of loaded records, scheduling frequency, and advanced ETL features. There are no sale commitments. And customers can upgrade or downgrade at any time. Check out a detailed comparison here.
If you doubt the price is worth it, check out review sites like G2. Aside from ease of use, reasonable pricing is one of the things Skyvia customers like. So, you can be sure the features you get are worth every penny.