About the Services
SnapLogic
SnapLogic provides a unified platform for app integration, data integration, and API management. Founded in 2006, it now has 5 global offices to meet the demands of more customers. It is an iPaaS company offering tools integrating various data sources. This includes cloud databases, SaaS, and on-premise apps. It’s Data Integration and Automation offers ETL, ELT, and reverse ETL.
SnapLogic uses a graphical interface augmented by AI. With this, it claims to create pipelines 40% – 60% faster than other pipeline designers. Another thing is the Integration Assistant. It is a recommendation engine that uses machine learning. And it predicts the next step in building a pipeline. It claims to have an accuracy of up to 90% in recommending the next step.
Its 700+ pre-built connectors called Snaps are available across other SnapLogic products. This includes Data Integration and Automation. There are also transformation snaps to do cleansing and data preparation.
SnapLogic platform runs on Amazon Web Services (AWS). And it leverages the security and compliance capabilities of AWS.
Funnel
Funnel is a marketing data platform. It provides business-ready data for reporting and analysis. It focuses on marketers to become more data-driven. Since its launch in 2014, it has served 1800+ customers, including Samsung, Adidas, and Sony.
It connects to marketing apps and stores them in Funnel. Then, Funnel becomes a centralized hub for all your marketing data. You can share this data with analytics tools like Tableau and Power BI or Google Sheets and Excel. You can also make scheduled exports to data warehouses in AWS, Azure, and Snowflake.
Funnel has a web interface. No coding is needed. You just fill in the forms necessary for the tool to work. If you wish to try it out, you need to book a demo first. Funnel gathers your information during this demo using your own data. You can discuss the trial period and the next steps with their experts.
Funnel stores your data. If you worry about security and privacy, they are ISO 27001, SOC 2 Type I, GDPR, and CCPA certified. With an Enterprise plan, you can choose the region where to store your data (EU or US).
Skyvia
Skyvia is a no-code cloud data integration platform for many data integration scenarios. It’s an all-rounder tool for ETL, ELT, Reverse ETL, data migration, one-way and bi-directional data sync, workflow automation, and more. Devart launched this fantastic product in 2014 for cloud data integration and backup.
Skyvia offers more than 180 ready-made data connectors. These are available for thousands of free users, including 2000+ paid customers. Big names like Hyundai and General Electric trust Skyvia to process their data. Its easy-to-use, drag-and-drop interface suits both IT professionals and business users. And don’t take our word for it. Listen to G2 reviewers about how easy it is to start and work with it. Data integration experts who used other tools can adapt with little to no help from support.
Skyvia has flexible pricing plans perfect for small startups and large enterprises. So, it makes it applicable to businesses of all sizes. Also, Skyvia’s freemium model allows users to start using it now and then decide if they need to upgrade later.
The safety of your data is also our prime concern. So, we hosted it in Microsoft Azure cloud, providing the best data security and privacy. It complies with a wide set of security standards, including SOC 2, ISO 27001, and many others.
 |  |  | |
|---|---|---|---|
| Focus | ETL, ELT, Reverse ETL. | ETL | Data ingestion, ELT, ETL, reverse ETL, data sync, workflow automation. |
| Skill level | Low-code, No-code solutions. | No-code solutions. | No-code wizard. Top-rated as one of the easiest ETL tools by G2. |
| Sources | 700+ | 500+ | 180+ |
| Destinations | Supported data sources including databases, data warehouses, and more | 1 | Supported data sources, including databases, data warehouses, cloud apps and flat files. |
| Database replication | Full or incremental load. | Full or incremental load. | Full table and incremental via change data capture. |
| Ability for customers to add new data sources | Yes. Contact your SnapLogic Customer Service Manager. | By request. | Ye s, by request or using REST API connector. |
| G2 customer satisfaction | 4.3 out of 5 253 reviews | 4 out of 5 105 reviews | 4.8 out of 5 217 Reviews |
| Peer Insights satisfaction | 4.5 138 Ratings | None | 4.8 103 Ratings |
| Developer tools | SnapLogic Designer for designing pipelines and SnapLogic API Management. | Funnel Web Interface. | REST connector for data sources that have REST API. |
| Advanced ETL capabilities | SnapLogic Integration Assistant to help build pipelines faster using AI. | None | Visual ETL data pipeline designer with data orchestration capabilities. |
| Compliance and security certifications | SOC 3, HIPAA, SSAE18 Type II, ISAE 3402 Type 2, GDPR, and AWS cloud infrastructure security and compliance certificates. | ISO 27001, SOC 2 Type I, GDPR, CCPA. | HIPAA, GDPR, PCI DSS. ISO 27001 and SOC 2 (by Azure). |
| Purchase process | Visit the website for a demo and free trial. Then, talk to sales. | Book a demo, do the trial, then talk to sales. | Self-service or sales. |
| Vendor lock-in | Annual contracts. | Annual or monthly. | Monthly or annual contracts. |
| Pricing | Fixed rate pricing model for unlimited data and integrations. 30-day free trial. | Different pricing plans for marketers and agencies. Billed annually or monthly. With free trial for an unspecified period. | Volume-based and feature-based pricing. Freemium model allows to start with a free plan. |
Connectors
SnapLogic
SnapLogic calls their pre-built connectors Snaps. And they have 700+ snaps to connect and integrate data. This includes major relational and NoSQL databases, SaaS platforms, and more. So, you can be sure that major CRM, accounting, email marketing, and other SaaS apps are there. But if you cannot find your connector, call your Customer Relations Manager for a custom Snap.
But Snaps are not for connections only. Depending on the data source, a Snap can do more. For example, a MySQL Snap includes running Bulk Inserts or stored procedures.
SnapLogic regularly updates Snaps to ensure 100% compatibility.
Funnel
Funnel supports 230+ core connectors available for all pricing plans and custom connectors. There are more that 500 core and custom connectors supported in total. The lowest pricing plan allows using core connectors only. The Plus pricing plan allows using three custom connectors. The Enterprise plan allows using ten custom connectors.
If your data source is unavailable in the core or custom connectors list, you can request it from Funnel. However, Funnel doesn't guarantee to add the requested data source.
The only supported destination is Funnel. If you need to load data to a data warehouse, it needs to be in Funnel first. Then you can share it with known data warehouses like AWS, Azure, Google Cloud, and Snowflake.
Skyvia
Skyvia offers more than 180 connectors, and more to come very soon. It supports connectors for CRMs, accounting, email marketing, e-commerce, human resources, marketing automation, payment processing, product management, all major databases and DWH, flat files, and more. It’s also not a problem whether your data is on-premise or in the cloud.
You can access your on-premise data with peace of mind using the Skyvia Agent. It allows you to connect to databases like SQL Server, MySQL, and more using an encrypted connection. You need to download the Skyvia Agent and install it. Then, download a secured key file and place it in the same folder as the Agent. The Agent is like an unbreakable metal door, and you use the key file to open that door to your on-premise data. You can also set it up so that Skyvia can access only the resources you specify and nothing else.
Customers can also leave a request for a new data connector. And Skyvia will prioritize building it without additional payment.
Transformation
SnapLogic
SnapLogic has the Transformation Snap Pack that includes various transformation tasks. With this you can aggregate, pivot, encrypt, and more. This also includes AutoPrep to cut manual coding of data preparation and cleansing. It also allows non-technical users to make data transformations easily.
Meanwhile, the ELT Snap Pack provides transformations for ELT pipelines. With this, you can use SQL expressions and functions in the transformations. You can aggregate, cast to a different data type, join, filter, and more.
Funnel
There’s no coding required to perform transformations. Transformations are analysis-centric using the terms dimensions and metrics. You can define dimensions and metrics with rules by filling up a form.
You are able to deduplicate data, group data, create views and share them with your team. If available capabilities are not enough, you can perform further transformations outside Funnel. This is possible with reporting and visualization tools like Power BI and Looker.
Skyvia
Skyvia is a full-featured ETL service that allows powerful data transformations. It is a no-code solution allowing data splitting, conversion, lookups, and many more.
You can use the Skyvia Data Flow and Control Flow for advanced data pipelines. Transformations for these advanced pipelines are flexible. It supports extending your data with new columns, conditional flows, and summarized values. And all these you can do with parameters, variables, and more for flexibility without code.
Moreover, Skyvia has an Expression Builder to build formulas with many functions. With this, you can convert or extract parts of the data or form new values to suit your needs. And if you love coding in SQL, Skyvia can further extend your transformation needs. It supports multiple joins, groupings, CASE expressions, and more in SELECT queries. And you can also use DML commands like INSERT, UPDATE, and DELETE.
Support
SnapLogic
SnapLogic has different ways to support customers throughout the whole integration experience. They have documentation, training, video tutorials, and more.
SnapLogic uses an online customer support page to submit issues and requests. It also has a community where customers share their knowledge. And a full resource library where you can find all the videos, podcasts, case studies, and more. Consult the documentation before sending a support ticket.
If you want a learning path or a course, you can join the SnapLogic Academy and earn a certification badge.
Funnel
Funnel support depends on the pricing plan you choose.
For the Essentials plan, you can only contact support by email without SLA. With the Plus plan, you can contact support by chat and email. The Funnel team can guide you through setup and configuration. For the Enterprise plan, priority chat and email support are available. You can also avail yourself of an Enterprise SLA.
The product guides, videos, and knowledge base are available for all plans.
Skyvia
Skyvia offers free email, chat (on the website or in-app), and forum support for all customers. It also provides extensive documentation with lots of tutorials and user guides.
For paid customers, Skyvia offers a prioritized support including additional support options for Enterprise customers.
Pricing
SnapLogic
You can’t find a pricing page on the SnapLogic website.
However, in G2 you can find 3 tiers of pricing for SnapLogic. The Project Edition, the Enterprise Edition, and the Ultra Enterprise Edition. The Project Edition starts at $48K. And then, the Enterprise Edition starts at $100K for handling multiple projects. Finally, you need to contact sales for the Ultra Enterprise Edition. And this tier is for real-time and mission-critical integrations.
Meanwhile, a SnapLogic mentions a fixed pricing model on their blog. This covers unlimited data and application integration. You can get a sure pricing model specific to your needs if you contact sales.
Funnel
Pricing in Funnel is for marketers and marketing agencies. Each has three pricing plans.
For marketers, there are Essential, Plus, and Enterprise plans. For marketing agencies, there are Small, Medium, and Large plans. The details and price for each are the same based on their pricing page. Pricing is monthly but billed annually. Though the lowest plan has a monthly billing option for higher price.
Each plan defines how many custom connectors, users, and support you get. Although, there are different pricing plans, the review sites users consider Funnel expensive.
Skyvia
Skyvia Data Integration is a freemium tool with an option to request a 14-day trial. So, price is not a barrier to entry.
And when you’re ready, paid plans start from $19 per month. Pricing tiers depend on a few factors. It includes the number of loaded records, scheduling frequency, and advanced ETL features. There are no sale commitments. And customers can upgrade or downgrade at any time. Check out a detailed comparison here.
If you doubt the price is worth it, check out review sites like G2. Aside from ease of use, reasonable pricing is one of the things Skyvia customers like. So, you can be sure the features you get are worth every penny.