Supermetrics vs Funnel vs Skyvia

Supermetrics and Funnel both offer a data integration solution. Compare the features and benefits, data sources and destinations, and see which meets your needs. Look at the side-by-side comparison chart of the two data integration solutions.

Look at the side-by-side comparison chart

Supermetrics

vs

Funnel

vs

Skyvia

About the Services

Supermetrics

Supermetrics is a tool for delivering sales and marketing data into reporting tools. It was launched in 2013 and now serves more than 17,000 customers, according to its website.

Supermetrics is a web-based ETL tool that lets you connect to 120+ sources and 16 destinations. It is a simple fill-in-the-blanks form and easy-to-use query tool without coding focused on marketers. So if you're tech-savvy and find the tool doesn't fit your needs, keep in mind that it just wasn't designed for data professionals and developers. Note that if you sign-up for at least one year, you can't opt out and get a refund as a general policy. Use the 14-day trial to test it first.

Supermetrics has the ETL tool components. You can set your data source and destination, and you can define transformations through the Supermetrics API. It’s the most technical thing you can have with this tool. But most of the users admire its easy integration into Google Sheets and Excel.

Supermetrics has SOC 2 Type II, GDPR, and CCPA certifications. These ensure your data is safe until it reaches the destination.

Funnel

Funnel is a marketing data platform. It provides business-ready data for reporting and analysis. It focuses on marketers to become more data-driven. Since its launch in 2014, it has served 1800+ customers, including Samsung, Adidas, and Sony.

It connects to marketing apps and stores them in Funnel. Then, Funnel becomes a centralized hub for all your marketing data. You can share this data with analytics tools like Tableau and Power BI or Google Sheets and Excel. You can also make scheduled exports to data warehouses in AWS, Azure, and Snowflake.

Funnel has a web interface. No coding is needed. You just fill in the forms necessary for the tool to work. If you wish to try it out, you need to book a demo first. Funnel gathers your information during this demo using your own data. You can discuss the trial period and the next steps with their experts.

Funnel stores your data. If you worry about security and privacy, they are ISO 27001, SOC 2 Type I, GDPR, and CCPA certified. With an Enterprise plan, you can choose the region where to store your data (EU or US).

Skyvia

Skyvia is a no-code cloud data integration platform for many data integration scenarios. It’s an all-rounder tool for ETL, ELT, Reverse ETL, data migration, one-way and bi-directional data sync, workflow automation, and more. Devart launched this fantastic product in 2014 for cloud data integration and backup.

Skyvia offers more than 160 ready-made data connectors. These are available for thousands of free users, including 2000+ paid customers. Big names like Hyundai and General Electric trust Skyvia to process their data. Its easy-to-use, drag-and-drop interface suits both IT professionals and business users. And don’t take our word for it. Listen to G2 reviewers about how easy it is to start and work with it. Data integration experts who used other tools can adapt with little to no help from support.

Skyvia has flexible pricing plans perfect for small startups and large enterprises. So, it makes it applicable to businesses of all sizes. Also, Skyvia’s freemium model allows users to start using it now and then decide if they need to upgrade later.

The safety of your data is also our prime concern. So, we hosted it in Microsoft Azure cloud, providing the best data security and privacy. It complies with a wide set of security standards, including SOC 2, ISO 27001, and many others.

SupermetricsFunnelSkyvia
FocusETLETLData ingestion, ELT, ETL, reverse ETL, data sync, workflow automation.
Skill levelNo-code solutions.
Liquid template language for transformations.
No-code solutions.No-code and easy to use wizard.
Sources120+500+160+
Destinations161Supported data sources, including databases, data warehouses, cloud apps and flat files.
Database replicationFull or incremental load.Full or incremental load.Full table and incremental via change data capture.
Ability for customers to add new data sourcesBy request.By request.Yes, by request or using REST API connector.
G2 customer satisfaction4.4 out of 5
596 reviews
4 out of 5
105 reviews
4.7 out of 5
167 Reviews
Peer Insights satisfaction4 out of 5
2 reviews
None4.8
87 Ratings
Developer toolsSupermetrics Hub and API.Funnel Web Interface.REST connector for data sources that have REST API.
Advanced ETL capabilitiesSupermetrics API.NoneVisual ETL data pipeline designer with data orchestration capabilities.
Compliance and security certificationsSOC 2 Type 2, GDPR, CCPA.ISO 27001, SOC 2 Type I, GDPR, CCPA.HIPAA, GDPR, PCI DSS.
ISO 27001 and SOC 2 (by Azure).
Purchase processUse the 14-day free trial and talk to sales.Book a demo, do the trial, then talk to sales.Self-service or sales.
Vendor lock-inAnnual contracts.Annual or monthly.Monthly or annual contracts.
PricingFixed-fee pricing depending on destination.
Contact sales for more information.
With a 14-day free trial.
Different pricing plans for marketers and agencies.

Billed annually or monthly.

With free trial for an unspecified period.
Volume-based and feature-based pricing. Freemium model allows to start with a free plan.

Connectors

Supermetrics

Supermetrics allows you to connect to 120+ connectors. The apps list includes sales and marketing platforms, data warehouses, and data lakes. There are only 16 destinations supported. Some popular sources are Google Ads, Facebook Ads, and Google Analytics. Popular destinations are Google Sheets, Looker Studio, and BigQuery.

Note that the pricing depends on the destination. For example, you need to load your data to Excel and then to Snowflake. Each has separate pricing. The pricing plan for each destination limits the number of sources you can connect to. So, you better plan your destination to avoid paying more. For example, instead of loading data to Power BI and Snowflake, use Snowflake only. You can connect any reporting or visualization tool to Snowflake.

If you can't find the needed data source in their list, you can request it. Or you can check their connector roadmap first and see if the missing data source is already under development.

Funnel

Funnel supports 230+ core connectors available for all pricing plans and custom connectors. There are more that 500 core and custom connectors supported in total. The lowest pricing plan allows using core connectors only. The Plus pricing plan allows using three custom connectors. The Enterprise plan allows using ten custom connectors.

If your data source is unavailable in the core or custom connectors list, you can request it from Funnel. However, Funnel doesn't guarantee to add the requested data source.

The only supported destination is Funnel. If you need to load data to a data warehouse, it needs to be in Funnel first. Then you can share it with known data warehouses like AWS, Azure, Google Cloud, and Snowflake.

Skyvia

Skyvia offers more than 160 connectors, and more to come very soon. It supports connectors for CRMs, accounting, email marketing, e-commerce, human resources, marketing automation, payment processing, product management, all major databases and DWH, flat files, and more. It’s also not a problem whether your data is on-premise or in the cloud.

You can access your on-premise data with peace of mind using the Skyvia Agent. It allows you to connect to databases like SQL Server, MySQL, and more using an encrypted connection. You need to download the Skyvia Agent and install it. Then, download a secured key file and place it in the same folder as the Agent. The Agent is like an unbreakable metal door, and you use the key file to open that door to your on-premise data. You can also set it up so that Skyvia can access only the resources you specify and nothing else.

Customers can also leave a request for a new data connector. And Skyvia will prioritize building it without additional payment.

Transformation

Supermetrics

Supermetrics allow you to convert, pivot, sort, and do other transformations. You can do this using Liquid Filters, an open-source template language from Shopify via the Supermetrics API.

Supermetrics provides the data in a denormalized form. It means that combining data doesn’t need relating different tables. Since this tool is for marketers, joining related tables will only confuse them. Supermetrics provide these denormalized data through standard schemas. So, common metrics and data dimensions are ready for use in reports. Users familiar with relatinal data can use custom schemas as well.

Transformations using Liquid will require technical skills. So business users can do transformations in the target reporting platform, like Google Sheets, Excel, or Power BI.

Funnel

There’s no coding required to perform transformations. Transformations are analysis-centric using the terms dimensions and metrics. You can define dimensions and metrics with rules by filling up a form.

You are able to deduplicate data, group data, create views and share them with your team. If available capabilities are not enough, you can perform further transformations outside Funnel. This is possible with reporting and visualization tools like Power BI and Looker.

Skyvia

Skyvia is a full-featured ETL service that allows powerful data transformations. It is a no-code solution allowing data splitting, conversion, lookups, and many more.

You can use the Skyvia Data Flow and Control Flow for advanced data pipelines. Transformations for these advanced pipelines are flexible. It supports extending your data with new columns, conditional flows, and summarized values. And all these you can do with parameters, variables, and more for flexibility without code.

Moreover, Skyvia has an Expression Builder to build formulas with many functions. With this, you can convert or extract parts of the data or form new values to suit your needs. And if you love coding in SQL, Skyvia can further extend your transformation needs. It supports multiple joins, groupings, CASE expressions, and more in SELECT queries. And you can also use DML commands like INSERT, UPDATE, and DELETE.

Support

Supermetrics

Supermetrics provides resources for creating ETL pipelines and reports. There are videos, technical documentation, etc. Supermetrics also provides customer onboarding. If this is not enough, you can send a support ticket.

Customer support is a mixed bag in review sites such as G2. Some report good response times, others - longer times. Most of the complaints pertain to bugs mainly resolved by the Supermetrics team.

Funnel

Funnel support depends on the pricing plan you choose.

For the Essentials plan, you can only contact support by email without SLA. With the Plus plan, you can contact support by chat and email. The Funnel team can guide you through setup and configuration. For the Enterprise plan, priority chat and email support are available. You can also avail yourself of an Enterprise SLA.

The product guides, videos, and knowledge base are available for all plans.

Skyvia

Skyvia offers free email, chat (on the website or in-app), and forum support for all customers. It also provides extensive documentation with lots of tutorials and user guides.

For paid customers, there's also a phone support option and additional support options for Enterprise customers.

Pricing

Supermetrics

Supermetrics have fixed-fee pricing depending on the destination of your pipeline. There’s separate pricing for each of the 16 destinations. So, if you need two destinations, you have to pay separately for each. Each destination pricing plan depends on the number of data sources and users. It also depends on how frequently your ETL pipeline runs. So, if you need to have hourly runs for Google Sheets, you need to avail yourself of the Enterprise plan. Data sources beyond your pricing plan require extra payment.

You can avail of the 14-day free trial limited by 100 queries per day per data source. Some users in review sites consider Supermetrics as pricey for its supported features.

Funnel

Pricing in Funnel is for marketers and marketing agencies. Each has three pricing plans.

For marketers, there are Essential, Plus, and Enterprise plans. For marketing agencies, there are Small, Medium, and Large plans. The details and price for each are the same based on their pricing page. Pricing is monthly but billed annually. Though the lowest plan has a monthly billing option for higher price.

Each plan defines how many custom connectors, users, and support you get. Although, there are different pricing plans, the review sites users consider Funnel expensive.

Skyvia

Skyvia Data Integration is a freemium tool with an option to request a 14-day trial. So, price is not a barrier to entry.

And when you’re ready, paid plans start from $19 per month. Pricing tiers depend on a few factors. It includes the number of loaded records, scheduling frequency, and advanced ETL features. There are no sale commitments. And customers can upgrade or downgrade at any time. Check out a detailed comparison here.

If you doubt the price is worth it, check out review sites like G2. Aside from ease of use, reasonable pricing is one of the things Skyvia customers like. So, you can be sure the features you get are worth every penny.